Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Local & Community-Focused, Curated & Boutique, Welcoming & Relaxed, Educational & Engaging

Brand Values

• •Supporting Local: Championing Ontario wineries, breweries, cideries, and artisan producers.
• •Education & Wine Appreciation: Sharing knowledge and making wine accessible to everyone.
• •Quality & Uniqueness: Offering a carefully selected range of high-quality, often hard-to-find products.
• •Community Engagement: Actively participating in and hosting local events, and fostering a welcoming space.
• •Heritage & Charm: Operating out of a historic building and preserving its character.
• •Passion for Wine: Driven by the owners' genuine love and extensive experience in the wine industry.

Best Practices

• •Emphasize "Local" Authentically: Always highlight the connection to Prince Edward County and Ontario producers. Use phrases like "PEC gems," "Ontario's finest," "locally sourced."
• •Be Knowledgeable but Approachable: Share expertise without being intimidating. Use clear, descriptive language. Invite questions and dialogue (e.g., "Let us help you find...", "Curious about...?"
• •Foster a Sense of Community: Use inclusive language. Talk about "our community," "local partners," and experiences that bring people together (e.g., "Join us," "Share with friends").
• •Highlight Uniqueness and Curation: Emphasize the special selection ("small-batch," "rare finds," "curated collection," "not at the LCBO") to convey quality and discovery.
• •Maintain a Warm and Welcoming Voice: Use friendly, inviting language. Words like "cozy," "charming," "discover," "enjoy," "celebrate" can help create this tone. Reflect the positive experiences customers share about the owners and atmosphere.

Social Perception

A Destination, Expert & Trusted Source, Warm & Inviting, Community Hub, High Quality

Copy Examples

• •Headline: Discover Your New Favourite Ontario Wine. Body: Step into decanterPEC, Wellington's cozy wine bar and bottle shop. We're Angie and MJ, your guides to the best small-batch sips Prince Edward County and Ontario have to offer – many you won't find anywhere else! Come for a taste, stay for a glass, and take home a story. Call to Action: Visit us on Main Street!
• •Headline: More Than Just a Wine Shop. It's a PEC Experience. Body: Housed in a charming 1845 heritage building, decanterPEC is where local flavour comes alive. From rare VQA wines and craft ciders to artisanal cheeses and unique gifts, we’ve curated the best of our region for you. Join us for a tasting or one of our fun educational events! Call to Action: See What's Pouring This Week!
• •Headline: Your Local Wine Experts in the Heart of Wellington. Body: As certified sommeliers and passionate supporters of Ontario wine, we (Angie & MJ of The Cellar Sisters) dreamed of creating this space. At decanterPEC, we love sharing our knowledge and helping you find the perfect bottle, whether it's a local gem or a rare international find. Call to Action: Ask Us for a Recommendation!
• •Headline: Sip, Savour, & Support Local. Body: Every bottle at decanterPEC tells a story of Ontario's incredible makers. We’re proud to feature local wines, beers, ciders, and gourmet treats. Bring your friends (and your furry ones to our patio!) and discover the taste of Prince Edward County. Call to Action: Explore Our Local Collection!
• •Headline: Uncork Something Special. Events at decanterPEC. Body: Looking for a unique way to explore wine? From guided tastings and "Vinyasa & Vino" to exclusive supper clubs, there's always something happening at decanterPEC. Let us share our passion for wine with you in a fun, relaxed, and engaging way! Call to Action: Check Our Events Calendar!