Brand Tone

Trustworthy and Reliable, Accessible and Customer-Focused, Informative and Clear, Enthusiastic and Passionate (Subtle), Modern and Clean

Brand Values

• •Authenticity
• •Accessibility
• •Quality
• •Customer Satisfaction
• •Convenience
• •Trust

Best Practices

• •Prioritise Trust and Transparency: Always lead with the guarantee of authenticity and the hygienic decanting process. Use clear, unambiguous language.
• •Focus on Customer Benefit: Frame copy around how Decanted UK helps the customer (e.g., save money, discover new scents, travel easily with fragrances).
• •Maintain a Friendly but Professional Voice: Be approachable and enthusiastic (e.g., "passionate about fragrance") but also convey expertise and reliability. Avoid overly casual slang but don't be overly formal.
• •Keep it Clear and Concise: Ensure information about sample sizes, authenticity, and the service itself is easy to understand. Avoid jargon where possible, or explain it simply.
• •Use Visually Matching Language: Ensure the copy reflects the clean, modern aesthetic of the website and social media. Use positive and inviting language that aligns with the aspirational nature of luxury fragrances, while still emphasizing accessibility.

Social Perception

A convenient service, Trustworthy, Efficient, A good way to discover new scents

Copy Examples

• •Headline: Explore Your Next Signature Scent, Risk-Free. Body: Tired of committing to a full bottle before you’ve truly experienced a fragrance? At Decanted UK, we provide 100% genuine, hygienically decanted samples of luxury and niche perfumes. Discover your perfect match, one exquisite spray at a time. Travel-friendly, wallet-friendly, and utterly delightful. Call to Action: Browse Our Collections
• •Social Media Post (Image: A collection of sample atomisers): Text: Unlock a world of fragrance. ✨ From iconic designers to exclusive niche artists, our curated samples let you explore the finest scents without the full-bottle commitment. Authenticity guaranteed, decanted with care. Which scent are you dreaming of trying? #DecantedUK #FragranceSamples #NichePerfume #LuxuryScents #TryBeforeYouBuy Call to Action: Tap to Shop!
• •Email Subject: Your Journey into Luxury Fragrance Starts Here (for Less!) Body: Hello [Customer Name], At Decanted UK, we believe everyone deserves to experience the allure of premium fragrances. That’s why we lovingly decant 100% authentic scents into convenient sample sizes. Explore, experiment, and find the aroma that speaks to you. Ready to discover something new? Call to Action: Explore Top Picks
• •Website Banner: Genuine Scents. Honest Prices. Your Fragrance Adventure. Body: We're passionate about making luxury fragrances accessible. Every sample is decanted with precision and care from authentic retail bottles. Trust Decanted UK for your scent discovery. Call to Action: Learn More About Our Promise
• •Product Description Snippet (for a specific fragrance sample): Text: Experience the essence of [Fragrance Name] with our genuine 5ml decanted sample. Perfect for testing the scent profile on your skin or for taking your favourite aroma on the go. Professionally decanted, 100% authentic. Approximately 75 sprays of pure indulgence. Call to Action: Add to Cart