Brand Tone

Creative & Expressive, Friendly & Approachable, Passionate & Proud, Quality-Conscious & Reliable, Community-Oriented

Brand Values

• •Quality: "Offering consumers the best quality skins at the best price" is a stated mission. This includes using US-made vinyl and laminate and high-quality printing.
• •Personalization & Self-Expression: Providing tools and a wide array of designs for customers to make their devices unique.
• •Customer Satisfaction: Aiming for a positive customer experience through good service, a satisfaction guarantee (including help with installation mistakes), and quality products.
• •American Made: Pride in using US materials and employing a US workforce.
• •Artistic Collaboration: Valuing and showcasing the work of artists by licensing their designs.
• •Integrity & Independence: The "Background" story suggests a desire to maintain quality and company culture over rapid, investor-led expansion.
• •Value: Providing good quality at a fair price, often noted as being less expensive than competitors while offering more coverage.

Best Practices

• •Emphasize Personalization and Creativity: Always highlight how DecalGirl products empower customers to express their individuality. Use words like "your," "custom," "create," "express," "unique."
• •Maintain a Friendly, Enthusiastic, and Appreciative Voice: Write as if you're talking to a creative friend. Show genuine excitement for customer creations and artist collaborations. Use exclamation points appropriately and express gratitude.
• •Highlight Quality and US-Made Proposition Subtly but Consistently: Weave in mentions of premium materials, print quality, durability, and the "Made in the USA" aspect to build trust and reinforce value, without it sounding overly jingoistic.
• •Focus on the "Why" Behind the Product: It's not just a skin; it's a way to protect a valued device, to showcase personal style, to support artists, or to simply make everyday tech more enjoyable. Connect with these emotional drivers.
• •Be Authentic and Transparent: Reflect the company's journey and values as a family-started business that prioritizes quality and customer/team well-being over faceless corporate growth. If addressing issues, do so with honesty and a focus on resolution, aligning with their stated "resolution-based" team approach.

Social Perception

Positive Overall, Trusted Original, Creative Outlet, Supportive of Artists, Good Customer Service (Generally), Concerns (Minority View)

Copy Examples

• •Headline: Your Tech, Your Story. Tell it with DecalGirl. Body: Don't settle for default. From vibrant artist designs to your own custom creations, wrap your favorite gadgets in a look that’s unmistakably you. High-quality, US-made skins that protect as beautifully as they personalize. Find your perfect fit today!
• •Social Media Post (Instagram/Facebook with a customer photo): Wow! 🤩 We're obsessed with how @[customerhandle] personalized their setup with our 'Starry Night' skin! ✨ Got a DecalGirl look you love? Tag us #DecalGirlStyle for a chance to be featured! P.S. All our skins are lovingly printed right here in Delaware!
• •Product Page Snippet (for a gaming console skin): Level up your look! Our precision-cut skins for the [Console Name] are made from premium US-made vinyl, offering tough protection against scratches without the bulk. Easy on, easy off, and zero residue. Choose from thousands of artist designs or upload your own epic artwork!
• •Email Subject: ✨ Fresh Designs Just Dropped! Give Your Gadgets a Glow-Up! Body: Hey [Customer Name], ready to turn heads? Explore the latest stunning collections from our amazing artists, or get creative and design your own custom skin! At DecalGirl, we believe your tech should be as unique as you are. Crafted with care in the USA for a perfect fit and lasting style.
• •About Us Snippet (condensed for a social bio or footer): DecalGirl: Since 2003, proudly personalizing millions of devices worldwide with artist-driven designs and custom skins. Quality protection, vibrant prints, all made with ❤️ in the USA. Express yourself!