Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Family-Oriented and Fun, Helpful and Informative

Brand Values

• •Quality
• •Customer Expression and Personalization
• •Inclusivity and Variety
• •Innovation
• •Joy and Fun
• •American Made

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words like "love," "joy," "fun," "magic," "awesome," "amazing," and exclamation points where appropriate to convey excitement.
• •Keep it Simple and Clear: Avoid overly technical jargon. The language should be easy for everyone, including busy parents, to understand quickly.
• •Focus on Benefits and Experiences: Instead of just listing features, highlight what the customer will gain – a fun room for their child, a way to express their personality, an easy decorating solution.
• •Incorporate Storytelling (even mini-stories): Briefly mention the "family" aspect of the company or paint a picture of a child's delight with AR decals to create an emotional connection.
• •Maintain a Friendly and Slightly Playful Voice: Use contractions (e.g., "we're," "it's"), ask questions to engage the audience, and don't be afraid to use emojis in social media copy to enhance the fun, approachable feel.

Social Perception

Positive: Many customers appreciate the ease of use, the aesthetic enhancement the decals provide, and the fun factor, especially with the AR decals for children's rooms. The variety of designs and licensed characters is also a plus. Mixed: Some customers have experienced issues with the decals' stickiness on certain wall types or have found discrepancies in color or quality compared to expectations. Value for money receives mixed feedback. Family-Friendly Brand: The focus on children's characters and AR technology positions them as a brand geared towards families and creating fun environments for kids. Provider of Decorative Solutions: Customers generally see them as a source for easy-to-apply decorative items for homes and personal belongings.

Copy Examples

• •Headline: ✨ Spark Joy on Your Walls! ✨ Body: Tired of boring walls? Decalcomania brings the fun! From magical Disney scenes to awesome augmented reality adventures with Wall Palz, discover easy-to-apply decals that will make your whole family smile. Let's decorate! #Decalcomania #WallDecor #FamilyFun #ARDecals
• •Headline: Your Style, Your Space, Your Decal! 🚀 Body: Show off what you love! Whether it's for your car, laptop, or bedroom wall, we've got thousands of high-quality vinyl decals to match your unique vibe. Get creative and make it yours with Decalcomania! #PersonalizeIt #DecalLife #ExpressYourself #MadeInUSA
• •Headline: Augmented Reality Magic is HERE! 🧙‍♂️🦄 Body: Watch characters JUMP off the wall! Our Wall Palz aren't just decals; they're an interactive experience. Easy to apply, amazing to see – bring your child's room to life in a whole new way! What adventure will you choose? #WallPalz #ARMagic #KidsRoomDecor #InteractiveFun
• •Headline: Quality You Can Stick With! 👍 Body: At Decalcomania, we're passionate about decals that last. Made with premium vinyl right here in the USA, our decals are designed to look great and stay put. Peel, stick, and enjoy vibrant, durable style! #QualityDecals #VinylStickers #HomeTransformation #DecalcomaniaDifference
• •Headline: From Our Family to Yours: Happy Decorating! ❤️ Body: We're a small team in Idaho that loves bringing a little extra joy to your homes. Find the perfect decal to express your family's personality and create spaces you'll love. Easy, fun, and always high quality! #DecalLove #FamilyBusiness #HomeDecorIdeas #SpreadJoy