Brand Tone

Passionate, Knowledgeable/Expert, Approachable & Friendly, Helpful & Empowering, Craft-Oriented & Quality-Conscious, Sustainable & Appreciative of History

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Passion for Vintage/MCM Design
• •Customer Empowerment & Education
• •Uniqueness & Individuality
• •Customer Satisfaction
• •Community

Best Practices

• •Emphasize Craftsmanship and Quality: Always highlight the care, skill, and quality materials that go into restoring or creating each piece. Use descriptive language that speaks to the detail and durability.
• •Share the Passion: Let the genuine enthusiasm for mid-century design, refinishing, and sustainability shine through. Use words that convey excitement and appreciation for the furniture's history and style.
• •Be Helpful and Educational: Provide valuable information, tips, and insights in blog posts, product descriptions, and social media. Position the brand as a knowledgeable resource.
• •Maintain an Approachable and Friendly Voice: Even when discussing expert techniques, keep the language accessible and inviting. Address customers warmly and directly.
• •Showcase Sustainability and Uniqueness: Regularly remind the audience of the eco-friendly aspect of refinishing and the special nature of owning a unique, vintage piece with a story, as opposed to new, mass-produced items.

Social Perception

Customers perceive Decade Five Furniture Co. as a reputable seller of high-quality, beautifully refinished mid-century modern furniture. They are seen as knowledgeable, friendly, and accommodating, providing excellent customer service. The brand is associated with unique, well-crafted pieces that are worth the investment. There's an appreciation for their specialization and the care they put into their products and services.

Copy Examples

• •Homepage Headline Idea: Timeless Design, Reimagined. Discover beautifully restored mid-century modern furniture, ready for its next chapter in your home. Quality craftsmanship in every detail.
• •Workshop Promotion: Unleash your inner artisan! Join our hands-on workshops and learn the secrets to transforming tired furniture into treasured pieces. From prep to final finish, we’ll guide you every step of the way. Your passion project awaits!
• •About Us Snippet (Social Media): More than just furniture, we're about preserving stories and craftsmanship. At Decade Five, we passionately bring mid-century gems back to life, championing sustainability and the unique charm of vintage. Find a piece that speaks to you, or learn to create your own!
• •Product Description Opening (for a refinished teak sideboard): A true mid-century marvel, this stunning teak sideboard has been lovingly restored in our Port Credit workshop. We've meticulously highlighted its rich wood grain and classic lines, ensuring it not only looks incredible but is ready for decades more of cherished use. Own a piece of history, beautifully preserved.
• •Custom Painting Service Call to Action: Have a beloved piece that needs a new lease on life? Let's collaborate! Our custom furniture painting service transforms your existing furniture to perfectly match your vision. Quality paints, expert techniques, and a passion for detail – contact us for a consultation.