Brand Tone

Friendly and Approachable, Trendy and Fashion-Conscious, Community-Oriented/Support Local, Value-Driven (Affordability)

Brand Values

• •Customer Satisfaction
• •Affordability
• •Trendiness/Style
• •Supporting Small Business/Local Community
• •Quality (Implied)

Best Practices

• •Stay Authentic to "Debs": Always embody the friendly, approachable, and community-focused voice established by Deborah White. Write as if you're talking to a friend or a valued member of the local community.
• •Highlight Value & Trends: Consistently weave in the message of offering the "latest fashions" at "affordable prices." Use enthusiastic and positive language when describing products.
• •Embrace Local Connection: Continue using hashtags like #shoplocal, #shopsmall, and mentioning Jasper, AL (where relevant) to reinforce the small business, community-centric identity.
• •Keep it Visually Engaging & Current: Mirror the energetic and visual style of their TikTok content in other communications. Use emojis where appropriate to maintain a modern, friendly feel.
• •Focus on Customer Experience: Reiterate the commitment to customer satisfaction and making customers feel good about their purchases, aligning with the goal of exceeding expectations.

Social Perception

Positive Customer Feedback, Local Go-To for Fashion, Engaged with Customers Online

Copy Examples

• •Headline: Your Weekend Style? Sorted! ✨ Debs on 5th Has the Cutest New Arrivals. Body: Hey fashion lovers! 💖 Swing by Debs on 5th this week or hop online at debson5th.com to discover fresh, trendy pieces that won't break the bank. From chic dresses to cozy knits, find your new favorite outfit with us. #ShopLocal #DebsOn5thStyle #AffordableFashion
• •Headline: Obsessed is an understatement! 😍 New Collection Just Dropped at Debs! Body: Get ready to fall in LOVE! Our latest collection is here, packed with stylish must-haves for every occasion. Quality fashion at prices you'll adore. Visit us in Jasper or shop 24/7 online! We appreciate your amazing support! #TrendyBoutique #FashionFinds #DebsOn5th
• •Headline: Gift Gorgeous! 🎁 Find Unique Presents & Treats at Debs on 5th. Body: Searching for that perfect gift (or a little something for yourself 😉)? Debs on 5th has a beautiful selection of clothing, accessories, and home goodies. Support small, shop fabulous! #BoutiqueGifts #JasperAL #ShopSmallLoveLocal
• •Headline: Look Good, Feel Great, Spend Smart! That's the Debs on 5th Promise. 😉 Body: We believe everyone deserves to feel fabulous! At Debs on 5th, we handpick the latest styles and offer them at prices that make you smile. Come say hi and let us help you find something amazing! #StyleForLess #DebsBoutique #CommunityLove
• •Headline: Hello, Sunshine! ☀️ Brighten Your Wardrobe with Debs on 5th. Body: Step into the new season with confidence! Our vibrant new arrivals are here to add a pop of joy to your style. We're all about bringing you affordable fashion that makes you shine. See what's new in-store and online! #DebsFashion #AffordableStyle #ShopJasper