Brand Tone

Artisanal & Authentic, Elegant & Stylish, Customer-Focused (Informative), Aspiring & Confident

Brand Values

• •Craftsmanship
• •Quality Materials
• •Individuality/Uniqueness
• •Style & Modernity
• •Transparency

Best Practices

• •Emphasize "Handcrafted" and "Leather": Consistently highlight the artisanal nature and quality materials in product descriptions, social media posts, and all communications. This reinforces the core value.
• •Use Evocative and Elegant Language: Choose words that convey sophistication, style, and the sensory experience of quality leather (e.g., "meticulous," "supple," "refined," "timeless").
• •Maintain a Confident and Empowering Voice: Frame the product benefits around how they make the wearer feel (e.g., "step into your confidence," "shoes that make you thrive," "express your unique style").
• •Be Transparent and Informative: Clearly communicate the made-to-order process and lead times. This builds trust and manages expectations, aligning with an authentic tone.
• •Visual Storytelling Alignment: Ensure the copy complements the clean, stylish, and product-focused imagery used on the website and social media. The words should enhance the visual narrative of elegance and craftsmanship.

Social Perception

Customers likely perceive de.bour – debour as a provider of high-quality, handcrafted leather footwear. The brand is likely seen as a niche or boutique offering, given the "made to order" model rather than mass production. The aesthetic appeals to individuals seeking elegant, stylish, and potentially unique footwear. The Greek origin and Athens-based showroom may appeal to customers interested in local craftsmanship or European design.

Copy Examples

• •de.bour: Step into Your Story. Body: Discover handcrafted leather shoes, meticulously made in Athens just for you. Experience the unique blend of timeless elegance and modern design that moves with you, empowers you, and helps you thrive. Your journey deserves beautiful craftsmanship. (Website/Social Media)
• •Beyond the Shoe. It's a de.bour. Body: Each pair of de.bour shoes begins with a passion for quality leather and traditional craftsmanship. Ordered by you, handcrafted by us. Feel the difference dedication makes. (Product Page/Instagram Post)
• •The Art of Arrival: The [Shoe Name] Flat. Body: Effortless style meets artisanal care. Our [Shoe Name] flats are handcrafted from the finest leather, designed to offer comfort and confidence with every step. Because true elegance is an everyday affair. (Specific Product Promotion)
• •Athens Crafted. Globally Desired. Body: From our workshop in the heart of Athens to your wardrobe, de.bour brings you leather footwear that speaks of quality and individual style. Explore our latest collection and find the pair that makes you thrive. (Brand Story/About Us Section)
• •Your Perfect Pair Awaits (a little patience required). Body: Good things take time. Your de.bour leather shoes are handcrafted with care upon receiving your order, ensuring every detail is perfect. Anticipate the arrival of footwear made exclusively for you in approximately 7 working days. (Order Confirmation/FAQ Snippet)