Brand Tone

Expert, Trustworthy, and Sophisticated

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Customer Satisfaction & Trust
• •Passion & Expertise
• •Reliability

Best Practices

• •Prioritize Clarity and Precision: Use accurate horological terms correctly. Avoid overly casual slang. The language should reflect the precision of the timepieces themselves.
• •Emphasize Trust and Transparency: Regularly mention authenticity checks, warranties, and customer testimonials in relevant communications. Be open about the pre-owned nature while highlighting the meticulous care and restoration undertaken.
• •Educate and Inform: Share knowledge through blog posts, social media content, and product descriptions. This reinforces expertise and adds value beyond the transaction.
• •Use Evocative Language (but avoid hyperbole): Words like "heritage," "legacy," "craftsmanship," "iconic," and "discerning" align with the luxury market. However, ensure claims are substantiated and avoid overly exaggerated statements.
• •Maintain a Professional and Respectful Voice: Whether addressing an expert collector or a first-time luxury buyer, the tone should be consistently respectful, helpful, and confident in the brand's offerings and knowledge.

Social Perception

reliable and expert dealer of pre-owned luxury watches

Copy Examples

• •Debonar Watches: Where Heritage Meets Horology. Discover our curated collection of authenticated, pre-owned luxury timepieces, each with a story to tell. Invest in timeless elegance, backed by expertise you can trust.
• •Own a legend. This pre-owned Rolex [Model Name] is more than a watch; it's a statement of enduring style and precision engineering. Meticulously inspected by our master watchmakers and verified against The Watch Register, it comes with our 12-month Debonar Warranty for your peace of mind. Experience the pinnacle of Swiss craftsmanship.
• •The allure of vintage. This Omega [Model Name] from [Year/Era] captures a unique moment in watchmaking history. At Debonar, we unearth these treasures, ensuring their authenticity and performance, so you can wear a piece of horological art with confidence. #DebonarWatches #VintageOmega #LuxuryWatch #TimepiecePerfection #TrustedSeller
• •For over a decade, Antonio Guaccio and the Debonar team have shared a singular passion: connecting discerning collectors with the world's finest pre-owned watches. Our commitment goes beyond the sale; it's about fostering trust through unparalleled expertise, rigorous authentication, and a dedication to the art of watchmaking.
• •Expert Insights: Navigating the Pre-Owned Luxury Watch Market + New Arrivals.