Brand Tone

Artistic & Expressive, Sophisticated yet Playful, Inspirational & Emotional, Exclusive & Luxurious

Brand Values

• •Artistic Expression & Creativity
• •Emotional Connection
• •Quality & Craftsmanship
• •Individuality & Personality
• •Joy & Positivity

Best Practices

• •Lead with Emotion and Story: Focus on the feelings and narratives behind the art. Use words that evoke joy, love, connection, and inspiration, reflecting William DeBilzan's description as an "artist of life and love."
• •Emphasize Uniqueness and Artistic Origin: Consistently remind the audience that they are purchasing a piece of art or an item inspired by a recognized artist's unique vision. Highlight the "elongated figures, engaging textures, and rich color palette" as distinctive features.
• •Use Vibrant and Descriptive Language: Mirror the "rich color palette" and "bold texture" of the art in the language used. Words like "vibrant," "expressive," "bold," "soulful," and "dynamic" can be effective.
• •Balance Sophistication with Accessibility: While the art has a high-end appeal, the brand also aims for "good vibes" and an "easier, more playful take on art and life." The copy should feel elevated but also warm and inviting.
• •Maintain Consistency Across Platforms: Ensure that the tone used on the website, social media, product descriptions, and email marketing is harmonious, reinforcing the same core values and artistic identity. Whether it's a caption on Instagram or an "About Us" page, the voice should clearly be 'Debilzan'.

Social Perception

Uplifting and Positive, Distinctive and Recognizable, High-Quality Art & Products, Inspirational, Versatile

Copy Examples

• •Where art meets arm candy. The new DeBilzan luxury handbag collection: carry a masterpiece, express your unique story. Handcrafted, heart-inspired.
• •Infuse your space with a touch of soulful artistry. Our DeBilzan throw pillows are more than decor; they're daily reminders of joy, connection, and the vibrant colors of life.
• •Bold strokes for the modern man. The DeBilzan Hawaiian shirt – where spontaneous creativity meets relaxed elegance. Wear the art, feel the vibe.
• •Step into a world of emotion. Each DeBilzan original is a unique journey, a conversation in color and form that speaks to the heart. Discover the piece that resonates with your soul.
• •Debilzan Gallery: Art that feels like a memory, a dream, a moment of pure joy. From canvas to couture, surround yourself with expressions of life and love.