Brand Tone

Elegant & Sophisticated, Traditional & Historical, Authoritative & Refined, Exclusive & Luxurious, Respectful & Cultured

Brand Values

• •Heritage & Tradition
• •Excellence & Quality
• •Craftsmanship
• •Innovation (within tradition)
• •Utile Dulci (The Useful with the Pleasurable)
• •Art of Giving & Customer Experience

Best Practices

• •Embrace Elevated Language: Use sophisticated, precise, and evocative vocabulary. Avoid slang, overly casual phrases, or clichés that don't align with luxury and heritage.
• •Weave in Historical Narrative: Subtly reference the brand's rich history, royal connections, and founding principles (like "Utile Dulci") to reinforce its unique identity and authority.
• •Focus on Sensory Details & Craftsmanship: Describe the chocolates with an emphasis on quality ingredients, texture, aroma, and the meticulous process of their creation, appealing to a connoisseur's appreciation.
• •Maintain an Aura of Exclusivity and Refinement: The copy should convey a sense of rarity, specialness, and understated luxury, aligning with the brand's premium positioning.
• •Ensure Visual and Textual Harmony: All written content should be consistent with the brand's visual identity—elegant fonts, high-quality imagery, and sophisticated design—to create a cohesive and immersive brand experience.

Social Perception

A Premier Luxury Brand, Historically Significant, Exclusive and Expensive, Traditional and Authentic, For Connoisseurs, A Symbol of Parisian Elegance

Copy Examples

• •Headline: A Royal Indulgence. A Timeless Taste. Body: Since 1800, Debauve & Gallais has crafted chocolates for kings and connoisseurs. Experience the legacy of Parisian excellence with each exquisite bite.
• •Headline: The Art of Chocolate, Perfected Over Centuries. Body: Discover the heritage of Sulpice Debauve, chocolatier to Queen Marie Antoinette. Our creations continue a tradition of unparalleled quality and refined taste. Utile Dulci – the useful with the pleasurable.
• •Headline: More Than Chocolate. A Piece of History. Body: From the courts of French royalty to your cherished moments, Debauve & Gallais offers an encounter with history, wrapped in the finest cacao. Indulge in the legend.
• •Headline: Elevate Your Occasions with a Touch of Parisian Majesty. Body: The exquisite craftsmanship of Debauve & Gallais chocolates makes every gift a statement of discerning taste. Explore our collections, designed to enchant and delight.
• •Headline: Savor the Secret of Kings. Body: For over two centuries, our commitment to the finest ingredients and artisanal methods has remained unwavering. Taste the Debauve & Gallais difference – a legacy of flavor, a whisper of history.