Brand Tone

Authentic & Passionate, Direct & Unapologetic, Community-Focused, Artist-Centric, Professional yet Underground

Brand Values

• •Artistic Integrity & Authenticity
• •Support for Independent Music
• •Quality
• •Community Building
• •DIY Ethos (with professionalism)
• •Fairness to Artists

Best Practices

• •Stay True to the Roots: Always remember the hardcore, punk, and metal ethos. Use language that resonates with this community – direct, honest, and passionate. Avoid overly corporate or mainstream jargon.
• •Prioritize the Artist: Ensure copy always highlights the band and their unique sound/message. The label is the platform, the artist is the focus.
• •Be Authentic and Transparent: Avoid hype that feels disingenuous. The audience values authenticity. If discussing challenges or the realities of the independent music scene, do so openly.
• •Engage with the Community: Use language that fosters a sense of belonging. Reference shared experiences, values, and the importance of the scene. Actively listen to and reflect the community's voice where appropriate.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual branding (album art, photography, website design), which is typically darker, edgier, and often artistically driven. The words should feel like a natural extension of the visual identity.

Social Perception

Respected & Influential, Curator of Quality, Authentic & True to the Scene, Reliable Source for Music & Merch, Dedicated Fanbase

Copy Examples

• •New Album Announcement (Social Media): "No frills, no compromise. [Band Name]'s new album '[Album Title]' drops [Date]. Pure, unfiltered aggression from the heart of the underground. Pre-order the vinyl now – link in bio. This is hardcore."
• •Artist Spotlight (Blog/Newsletter): "For over a decade, [Band Name] has been a vital voice. Their upcoming release, '[Album Title],' isn't just a collection of songs; it's a statement. Hear their story, feel their intensity. Out [Date] on Deathwish Inc."
• •Merch Promotion (Website Banner): "Support the artists. Wear their colors. New [Band Name] merch just hit the store – designs that speak as loud as their music. Limited run. Get yours."
• •Label Philosophy Snippet (About Us Page): "We don't chase trends. We champion artists who carve their own path. Deathwish Inc. – dedicated to authentic voices in aggressive music since 2000. This is more than a label; it's a community."
• •Email Subject Line for New Release: "[Band Name] - '[New Single Title]' - Listen LOUD. New Album Imminent."