Brand Tone

irreverent, humorous, direct, and slightly edgy

Brand Values

• •Quality
• •Affordability/Cost-Effectiveness
• •Customer Service
• •Self-Expression & Inclusivity
• •Transparency

Best Practices

• •Embrace the Edge, Wisely: Don't be afraid to use bold language, humor, and a bit of irreverence that aligns with the "Death By Stickers" name and product range. However, ensure it still feels authentic and not forced. The "f*cking kill it" tagline is a good benchmark.
• •Stay Direct and No-Nonsense: Avoid overly corporate or fluffy language. Get straight to the point, whether it's about product features, benefits, or addressing customer concerns. This reflects their transparent communication style.
• •Inject Humor Where Appropriate: The brand deals in funny and sarcastic products. Let this naturally flow into the copy. Relatability through shared humor can be powerful.
• •Highlight Core Values Subtly: While the tone is edgy, the underlying messages of quality, affordability, and customer care should still come through. For example, "Quality so good, it’s almost criminal" combines edginess with a value proposition.
• •Be Human and Relatable: Especially in customer service interactions or social media posts, maintain an approachable, human voice. The owner's direct engagement on Reddit is a great example. Avoid overly robotic or scripted responses. Acknowledge imperfections if they arise, as this builds trust.

Social Perception

high-quality, affordable, and unique/expressive stickers. They are often praised for their customer service and the ability to get custom designs. The brand is seen as edgy and fun, catering to those who want to make a statement.

Copy Examples

• •Headline: Your Thoughts Are Loud. Your Stickers Should Be Louder. Body: Don't just think it, stick it. From mildly amusing to wildly offensive, we've got the high-quality vinyl to match your vibe. Slap 'em on, piss 'em off, or just get a laugh. Your call. (Product: General Sticker Collection)
• •Headline: Warning: May Cause Offense (and uncontrollable giggles). Body: Our 'Adult Humor' and 'Offensive' collections aren't for the faint of heart. Or HR. But they ARE for those who speak their minds and like their humor like their coffee: dark and strong. Quality so good, it’s almost criminal. (Product: Offensive/Adult Humor Stickers)
• •Headline: Custom Stickers That Don’t Suck. (Finally.) Body: Got a design that’s too brilliant for the world? Or just a really dumb inside joke? We’ll turn it into a sticker that actually lasts. High quality, low minimums, and we promise not to judge your art (much). Let’s make something f*cking cool. (Product: Custom Stickers)
• •Headline: Dress Your Laptop Like You Dress Your Attitude. Body: Life's too short for boring surfaces. Our pop culture and sarcastic stickers are here to make a statement, even when you're not saying a word. Durable, vibrant, and unapologetically you. (Product: Pop Culture/Sarcastic Stickers)
• •Headline: Join the Sticker Cult. We Have Cool Stuff. Body: Quality that’ll make you weep, prices that won’t. Death By Stickers: arming you with the best damn stickers for self-expression since 2019. Check out our new arrivals – your boring water bottle will thank you. (Product: New Arrivals/Brand Awareness)