Brand Tone

Evocative & Sensory, Aspirational & Elegant, Calming & Serene, Passionate & Handcrafted, Eco-Aware

Brand Values

• •Quality & Craftsmanship
• •Sensory Experience
• •Tranquility & Serenity
• •Affordable Luxury
• •Eco-consciousness

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., Evocative, Elegant, Calming), lists do's and don'ts for language, and provides examples of good and bad copy. This should be shared with anyone creating content.
• •Focus on Sensory Language: Consistently use vivid, descriptive words that appeal to the senses (especially smell, but also sight and touch related to the product experience) to immerse the customer in the ambiance the brand promotes.
• •Emphasize Transformation and Experience: Frame products not just as items, but as tools to transform a space, mood, or experience (e.g., create your sanctuary, unlock a memory, experience tranquility).
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always aligns with the visual aesthetic. If visuals are elegant and serene, the copy should reflect that, avoiding overly casual or jarring language.
• •Infuse Values Naturally: Weave in brand values like handcrafted, natural ingredients, and eco-friendly subtly and authentically within product stories and descriptions, rather than making them feel like forced bullet points. Reinforce the why behind these choices if space and context allow (e.g., crafted with eco-friendly packaging, because we believe in beauty that's kind to the planet).

Social Perception

Positive (Visuals & Scent Appeal), Mixed (Product Performance - based on Amazon), Aspiring & Lifestyle-Oriented, Growing Eco-Awareness

Copy Examples

• •Instagram Post (Image: A beautifully lit candle on a cozy bedside table): Drift into dreams with the soothing embrace of our [Scent Name] candle. Handcrafted with natural soy wax and the finest essential oils to transform your space into a sanctuary of calm. ✨ What scent helps you unwind?
• •Product Description (Website - for a Lavender Reed Diffuser): Invite lasting serenity into your home with our Lavender Reed Diffuser. Each breath is a gentle escape to fields of purple, meticulously blended to release a constant, calming aroma. Crafted for tranquility, designed for elegance. Experience the art of unwinding.
• •Email Newsletter Subject Line: Create Your Haven: Discover Scents That Tell Your Story
• •TikTok Video Concept (Short video showing someone happily unboxing a Scented Planet gift set): Text Overlay: That feeling when your Scented Planet order arrives! 😍 Time to make home smell amazing. Audio: Upbeat, positive trending sound. Caption: Unbox a little bit of handmade happiness with us! Which Scented Planet treat are you wishing for? #ScentedPlanet #HomeFragrance #AffordableLuxury #UnboxingJoy
• •Facebook Ad (Carousel ad showcasing different products): Headline: Handcrafted Aromas. Affordable Luxury. Body: Transform your everyday with Scented Planet. From invigorating citrus to calming lavender, our lovingly handcrafted candles, diffusers, and room sprays are made with natural ingredients and eco-friendly packaging. Find your signature scent and create a space you truly love. Button: Shop Serenity Now