Brand Tone

Inspirational & Encouraging, Personal & Relatable, Sincere & Heartfelt, Gentle & Kind, Faith-Centered

Brand Values

• •Faith & Scripture
• •Family & Adoption
• •Storytelling & Sharing
• •Meaningful Adornment
• •Community & Connection
• •Generosity & Mission
• •Authenticity & Vulnerability

Best Practices

• •Anchor in Core Values & Mission: Always circle back to Dear Mushka's foundational Christian faith, its "why" (sharing God's truth, supporting adoption), and the personal story of "Mushka." Every piece of copy should feel like it naturally flows from these core elements.
• •Embrace Katie's Voice (Even if Others Write): The brand is deeply intertwined with its founder. Maintain a personal, warm, and slightly vulnerable tone, as if Katie herself is speaking. Use "I" and "we" to foster connection. Share anecdotes and personal reflections where appropriate.
• •Integrate Scripture Naturally: Weave scripture references and faith-based encouragement seamlessly into product descriptions, social media posts, and all communications. It shouldn't feel forced but rather like the natural wellspring of the brand's message.
• •Speak Directly to the "Sister in Christ": Address the audience with warmth, empathy, and understanding, using language that resonates with Christian women (e.g., "sisters," "faith journey," "encouragement," "prayer"). Foster a sense of shared community and understanding.
• •Maintain Visual & Verbal Harmony: Ensure the copy's tone aligns with the brand's visual aesthetic (often described as minimalist, beautiful, lovely). The words should evoke the same feelings of peace, inspiration, and gentle beauty that the visuals convey.

Social Perception

Positive & Trusted, Inspirational Resource, Supportive of Adoption, Beautiful & Meaningful Products, Personal Connection

Copy Examples

• •Instagram Post (New Necklace): Wrapped in His promises. ✨ Our new 'Everlasting Grace' necklace is more than just a beautiful piece; it's a gentle reminder of the unfailing love that surrounds us (Jeremiah 31:3). Each time it catches your eye, may it draw your heart closer to Him. Comes with a special verse card to keep His truth near. Link in bio to wear and share this reminder. #DearMushka #WearTruth #FaithJourney #ChristianJewelry #ScriptureNecklace
• •Facebook Ad (Scripture Cards): Fill your home and heart with His Word. 🏡💖 Our Scripture Card Packs are designed to bring daily encouragement and truth right where you need it – your desk, your kitchen sink, your quiet corner. Let these verses be your anchor and your guide. Perfect for personal reflection or as a thoughtful gift. Shop now and sow seeds of faith. [Link] #DearMushka #DailyTruth #BibleVerse #FaithAtHome #Encouragement
• •Product Description (Bracelet): The 'Steadfast Hope' bracelet: A delicate whisper of strength for your everyday. Inspired by Hebrews 6:19, this piece serves as a tangible reminder that hope is an anchor for the soul, firm and secure. Handcrafted with love, it’s designed to accompany you through every season, prompting quiet reflection and opportunities to share the source of your hope. Paired with a corresponding scripture card, it’s a perfect gift for a sister in Christ or a precious encouragement for yourself. Let it be a small beacon, pointing to a great God.
• •Email Newsletter Snippet (Focus on Community): Dear friends, in a world that often feels overwhelming, isn't it a comfort to know we're not alone? This community, and the greater family of faith, is such a gift. This week, as I was designing [new product], I was reminded of [relevant personal anecdote/scripture]. It’s these shared moments of vulnerability and pointing each other back to Truth that weave us together. Thank you for being part of the Dear Mushka story. May you feel His peace and presence abundantly today. With love, Katie.
• •Pinterest Pin Description (Art Print): Let truth adorn your walls and fill your heart. 🌿 This 'Be Still & Know' art print (Psalm 46:10) is a gentle invitation to pause, breathe, and remember He is God. Perfect for creating a sanctuary of peace in your home. Click through to find more scripture-inspired pieces to encourage your soul. #DearMushka #ChristianHomeDecor #ScriptureArt #FaithFilledHome #BeStillAndKnow