Brand Tone

Friendly & Welcoming, Playful & Joyful, Southern Charm, Empathetic & Uplifting, Confident & Bold

Brand Values

• •Self-Love & Empowerment
• •Joy & Happiness
• •Inclusivity
• •Community
• •Customer Service
• •Intentionality
• •Creating Cherished Memories

Best Practices

• •Embrace Southern Hospitality: Use warm, inviting language such as 'y'all,' 'darlin',' 'honey,' and 'sweet pea' naturally to make customers feel like welcome friends.
• •Focus on Joy and Positivity: Infuse copy with upbeat and optimistic language, highlighting happiness, confidence, and cherished memories using words like 'sparkle,' 'joyful,' 'fabulous,' and 'celebrate.'
• •Speak the Language of Empowerment: Remind customers of their worth and encourage self-love, framing purchases as a 'treat yourself' or a 'love letter to myself,' echoing the brand’s origin.
• •Be Relatable and Authentic: Share snippets of the brand's story or everyday moments (as seen on TikTok) to foster connection and acknowledge the boutique as a happy escape.
• •Maintain Inclusivity in Messaging: Consistently mention the size-inclusive range (XS-3XL) and ensure imagery and language appeal to a diverse range of women who appreciate Southern style, emphasizing fashion for every body.

Social Perception

Highly Positive Customer Experiences, Appreciation for Style and Selection, Seen as a 'Go-To Destination', Supportive and Community-Oriented

Copy Examples

• •Hey, y'all! ☀️ Get ready to shine brighter than a Louisiana sunrise with our latest arrivals! ✨ From sassy graphic tees that speak your mind to dresses that’ll make you wanna twirl, we’ve got the Southern charm your wardrobe’s been craving. Treat yourself, darlin’ – you deserve it! Shop now (link in bio) and let your style sparkle! #DearMeSouthernBoutique #SouthernStyle #NewCollection #BoutiqueFashion #TreatYourself
• •Girl, stop scrollin' and say hello to your new favorite jeans! Our Judy Blues are like a hug for your legs – stretchy, comfy, and oh-so-flattering. Whether you're runnin' errands or dancin' under the stars, these jeans are ready for all your adventures. Feel confident, look fabulous, and show the world that Southern comfort and style go hand-in-hand! Sizes XS-3XL. #JudyBlueJeans #SouthernComfort #DearMeStyle #MustHaveDenim
• •A Little Sparkle Just For You, Darlin'! ✨ Inside: Joyful New Looks!
• •More than just a boutique, Dear Me is a feeling – a little dose of sunshine and a whole lot of love, stitched into every piece. We believe every woman deserves to feel like her best self, sparkling from the inside out. Come on in, find something that makes your heart happy, and be part of our beautiful Southern family.
• •Feelin' playful or keepin' it classic today, sweet pea? 😉 Which of these new arrivals is callin' your name? [Poll: Sparkly Top vs. Chic Dress] Let us know! 👇 #DearMeVibes #SouthernFashion #OOTDInspo #ShopSmall