Brand Tone

Aspirational, Helpful, and Friendly.

Brand Values

• •Convenience
• •Quality
• •Domestic Happiness

Best Practices

• •Always Use a Warm and Personal Address: Start communications with welcoming language. Using "Dear," as suggested by the brand name, or other friendly greetings can reinforce the brand's personal and caring tone.
• •Focus on the "Feeling" of Home: The copy should sell more than just a product; it should sell the emotion associated with it. Use descriptive words that evoke comfort, happiness, and pride in one's living space.
• •Keep it Clean and Simple: Just like the visual aesthetic, the copy should be easy to read and understand. Avoid overly technical jargon and focus on clear, concise messaging that highlights benefits over features.
• •Incorporate "Aspirational but Achievable" Language: Use language that inspires customers to improve their homes, while ensuring the message remains relatable and the products accessible. Phrases like "Elevate your everyday" or "Small changes, big impact" work well.
• •Maintain Consistency Across All Channels: Whether it's a product description on the website, an Instagram caption, or a Facebook ad, the tone must be uniform. Create a simple brand voice guide that outlines key phrases and the overall tone to be used by anyone writing for the brand.

Social Perception

Modern, accessible, and comprehensive online retailer for home goods in Lebanon. Viewed as a practical solution for setting up a new home or upgrading existing household items.

Copy Examples

• •Your kitchen is the heart of your home. Fill it with love and our new granite cookware collection. Built to last, designed to inspire. #DearHome
• •Make every corner count. ✨ From cozy cushions to elegant vases, find the perfect pieces to tell your story. Shop our Home Decor sale now and save up to 30%! #MakeAHomeYouLove
• •Just got the keys? Congratulations! Let us help you turn that house into your 'dear home.' Discover everything you need, from bathware to baking tools, all in one place. Visit dearhome.me.
• •Tired of clutter? We hear you. Swipe up to discover smart and stylish storage solutions that bring calm and order to your life. #OrganizeInStyle #DearHome
• •Subject: A little something for your home ❤️. Hi [Customer Name], at Dear Home, we believe a happy home is a beautiful life. Here’s a special 15% off your next order to help you create a space you truly adore. Your home deserves it.