Brand Tone

Heartfelt, Inspirational, Faithful, Encouraging, Positive. Secondary Tones: Friendly, Approachable, Caring, Sincere, Gentle.

Brand Values

• •Faith
• •Connection
• •Intentionality
• •Love & Care
• •Hope & Encouragement
• •Vulnerability & Authenticity
• •Quality

Best Practices

• •Anchor in Faith: Always circle back to the core mission of sharing faith and sparking conversations about Jesus. Let this be the guiding light for all messaging.
• •Speak from the Heart: Use warm, sincere, and empathetic language. Write as if you're speaking to a close friend, offering comfort and encouragement.
• •Focus on "Connection" and "Intentionality": Highlight how the products help build meaningful relationships and serve as purposeful reminders of faith and love.
• •Maintain Positivity and Hope: Even when addressing life's challenges, frame messages with an overarching sense of hope, reassurance, and God's unwavering presence.
• •Be Consistent Across All Channels: Ensure the heartfelt, inspirational, and faithful tone is uniformly applied across the website, social media, email marketing, product descriptions, and any customer interactions. This builds trust and reinforces brand identity.

Social Perception

Dear Heart is generally perceived very positively by its customers and the public. Customers appreciate the faith-based nature of the products and their ability to serve as conversation starters about Jesus. The products are seen as high-quality, beautiful, and meaningful. The brand is viewed as sincere and mission-driven, with a genuine desire to spread positivity and faith. Many customers express deep personal connections with the brand and its message, feeling that the products bring them joy and inspiration. The association with intentional gifts and thoughtfully designed items contributes to a perception of a caring and considerate brand. The founder's personal story and faith journey also resonate with customers, adding to the brand's authenticity.

Copy Examples

• •Product (New Necklace): "Carry a little piece of His love wherever you go. Our new 'Grace Unfolding' necklace is more than just an accessory; it's a gentle reminder of the boundless hope found in faith. Share the light. ✨ #DearHeartCo #FaithJourney #IntentionalJewelry"
• •Social Media (Encouragement): "In a world that often feels loud, find a quiet moment to connect with what truly matters. May your heart be filled with peace and your spirit uplifted today. Let His love be your anchor. 💖 #DearHeart #MeaningfulConnections #FaithOverFear"
• •Website (About Section Snippet): "At Dear Heart, we believe that every gift, every card, every shared word can be a vessel for something greater. We pour our hearts into creating thoughtfully designed pieces that not only delight the eye but also stir the soul, encouraging conversations that draw us closer to Him and to each other."
• •Email (New Collection): "Hello, dear friend! We're overjoyed to share our latest collection, 'Whispers of Hope.' Each piece is crafted with love and prayer, designed to bring warmth and encouragement into your life and the lives of those you cherish. Discover new ways to share your heart. 🙏"
• •Blog Post Title/Intro: "Finding Strength in His Words: How Intentional Reminders Can Transform Your Day. Life throws its share of challenges, but we're never alone. Let's explore together how keeping His promises close can fill our days with courage and unwavering hope. #DearHeartBlog #ChristianLiving #Encouragement"