Brand Tone

Personal, delicate, nature-inspired, gentle, intimate, poetic, whimsical, organic, serene, sophisticated.

Brand Values

• •Artisanal Craftsmanship
• •Quality and Natural Materials
• •Understated Elegance
• •Uniqueness

Best Practices

• •Use a Story-Driven Approach: Every piece of copy should tell a small story. Whether it’s the inspiration behind a design or the process of making it, storytelling reinforces the 'handmade' and 'love and care' values of the brand.
• •Emphasize the 'Handmade' Aspect: Consistently use words like 'handcrafted,' 'artisan,' 'studio,' 'made by hand,' and 'one-of-a-kind.' This language differentiates the brand from mass-market competitors and justifies its premium positioning.
• •Maintain a Personal and Gentle Voice: Write captions and descriptions as if you are speaking to a friend. Use phrases like 'for you,' 'we believe,' and 'our hope is...' to create a direct and warm connection with the customer.
• •Incorporate Sensory and Nature-Inspired Language: Use descriptive words that evoke feelings and imagery related to nature—such as 'delicate,' 'whisper,' 'bloom,' 'cascade,' 'sun-kissed,' and 'earthy.' This aligns the copy with the brand's natural aesthetic.
• •Focus on the Feeling, Not Just the Feature: Instead of just stating that a piece is made of 14kgf wire, explain what that means for the wearer—that it brings a lasting 'touch of natural color' or is a 'timeless piece to treasure.' Connect the product's features to the customer's life and emotions.

Social Perception

Artistic, high-quality, and personal. Appeals to a niche market valuing slow fashion, handcrafted goods, minimalist, and nature-inspired aesthetics. Perceived for its higher value and durability.

Copy Examples

• •Inspired by the quiet beauty of a garden after the rain, our new 'Pearl Cascade' earrings are here. Each freshwater pearl is hand-selected and delicately wrapped in 14kgf wire, created to bring a little drop of nature’s poetry to your day. Crafted with love, for your unique story.
• •Capture the fleeting wish of a dandelion in a piece you can hold onto forever. Our 'Dandelion Bloom' ring is meticulously handcrafted, weaving delicate 14kgf wire into an intricate floral design. A wearable reminder of nature's simple magic, designed to add a touch of whimsical elegance to your every gesture.
• •Jewelry crafted from nature's palette. Discover unique, handmade pieces made with love, natural stones, and a touch of everyday magic.
• •A note from the studio... This season, we've been dreaming of light and air. Our new collection is a tribute to the delicate forms found in nature, handcrafted just for you. We believe in jewelry that feels personal, like a well-kept secret. Explore the new designs and find a piece that speaks to you.
• •DearFrom - Handmade was born from a simple idea: that jewelry should be as unique and natural as the person who wears it. Each piece begins with a hand-selected stone and is slowly crafted with love and care, turning timeless materials into a personal treasure, from our hands to yours.