Brand Tone

Warm, maternal, and celebratory; friendly and personal, often using affectionate terms; celebrates small, sparkling moments of childhood; approachable; builds a sense of community among mothers; heartfelt and sincere due to founder's story.

Brand Values

• •Handcrafted Quality
• •Family and Love
• •Celebrating Childhood
• •Customer Appreciation
• •Small Business Integrity

Best Practices

• •Lead with the "Why": Always circle back to the core story—a mother's love for her daughter. Use words that evoke this feeling of family, love, and personal touch in all copy.
• •Use Celebratory and Warm Language: Employ words like "sparkle," "magic," "celebrate," "little love," and "sweet moments." The tone should always feel like a happy, supportive friend or fellow mother.
• •Emphasize "Handmade" and "Small Business": Remind the audience that they are supporting a "one-mama-owned" business. This builds trust and resonates with customers who value shopping small.
• •Engage the Community: Actively encourage user-generated content. When writing captions, ask questions to prompt engagement (e.g., "What adventures will you go on with your bows?"). Always credit and thank customers when featuring their photos.
• •Keep it Personal and Authentic: Maintain the "xo, Tiffany" sign-off in emails and website messages where appropriate. This reinforces that there is a real person behind the brand, strengthening the personal connection that is central to Dear Emma LLC's appeal.

Social Perception

Overwhelmingly positive; perceived as a trusted, relatable, and beloved small business due to community engagement and positive customer endorsements.

Copy Examples

• •Made for magical moments and sunny smiles. ✨ Introducing our new ‘Sweetheart’ bow, handcrafted with the softest fabric for your little love. Because every day is a reason to sparkle. Tap to shop the collection! #DearEmma #HandmadeWithLove #KidsFashion
• •From playground fun to picture day, our ‘Schoolgirl Bow’ is the perfect companion. Lovingly handcrafted in our Alabama home, this bow is made from durable, high-quality materials designed to last through every adventure. It’s more than an accessory; it’s a memory in the making.
• •Welcome to the world, little one. Welcome to the bow life! 🎀 At Dear Emma, we remember the joy of choosing that very first bow. Inspired by my own daughter, Emma, each piece is handcrafted with love and care, perfect for your baby’s delicate hair. Shop our newborn collection and start the sparkling memories.
• •A little sparkle for your inbox ✨
• •Handmade hair bows that are as strong and as sweet as she is. Discover our latest collection of glitter and faux leather bows for toddlers and little girls. Perfect for adding a touch of magic to any outfit! | Dear Emma LLC