Brand Tone

aspirational, supportive, and friendly

Brand Values

• •Accessibility
• •Authenticity & Passion
• •Consistency
• •Innovation
• •Health & Wellness

Best Practices

• •Lead with "Delicious," Not "Diet": Always emphasize flavor, enjoyment, and satisfaction first. The "healthy" and "calorie-counted" aspects are the supporting benefits, not the main headline.
• •Use Supportive & Encouraging Language: Frame the copy as a partnership. Use words like "your journey," "we help you," "achieve your goals," and "stay on track."
• •Highlight Convenience for a Busy Lifestyle: Speak directly to the pain point of not having time to cook. Use phrases like "ready-to-eat," "no more meal prep," and "delivered to your doorstep."
• •Show, Don't Just Tell: Use vibrant photos and videos of the food. Let the visuals communicate the "never boring" promise and feature customer testimonials and user-generated content to build trust.
• •Maintain a Positive and Aspirational Voice: Avoid negative or restrictive language ("can't eat," "cut out," "forbidden"). Instead, focus on positive outcomes like "more energy," "feel your best," and "nourish your body."

Social Perception

Dear Diet is generally perceived as a reliable and high-quality meal plan provider in the Philippines. Customers view it as a convenient solution for busy individuals who want to maintain a healthy lifestyle without the hassle of cooking. The taste and quality of the food are highly regarded, often highlighted as being superior to other diet delivery services. While it is seen as a value-for-money service, some feedback points to a desire for more menu variety, especially for long-term subscribers. There are also some questions in forums regarding the precision of the nutritional information for specialized items like snacks.

Copy Examples

• •Who said healthy can't be heavenly? ✨ Meet our new Pan-Seared Salmon with Lemon-Dill Sauce. Perfectly balanced, packed with protein, and crafted to make your tastebuds sing. Your wellness journey deserves to be delicious. #DearDiet #NeverBoring
• •Too busy to meal prep? Let us handle the kitchen while you handle your day. Get 5 days of delicious, calorie-counted meals delivered to your door. Fuel your success, the healthy way. Tap 'Shop Now' to see this week's menu!
• •Introducing Performance Plate! 🍽️ Engineered for your active lifestyle, this high-protein plan provides the energy you need to conquer your workouts and your day. Elevate your fitness. Elevate your meals.
• •Hey [Name], another week of healthy choices is another week of investing in yourself. Remember why you started! Our chefs are already prepping your next delicious delivery to keep you on track and feeling your best. #DearDietJourney
• •(Upbeat music) Sick of boring diets? 😴 Here’s what a week with Dear Diet looks like! (Show clips of ramen, tacos, pasta) Yep, you can eat all this. 😉 Healthy, delicious, and delivered. Link in bio! #DietPH #HealthyEating #FoodTok