Brand Tone

warm, personal, and crafty

Brand Values

• •Craftsmanship
• •Personalization
• •Quality
• •Creativity

Best Practices

• •Lead with "Hej": Continue using the warm and slightly unique "hej" greeting across all platforms to maintain a consistent and friendly opening that sets the brand apart.
• •Emphasize the "Handmade" Story: In every relevant piece of copy, weave in words like "handmade," "crafted," "artisan," and "with love" to constantly reinforce the brand's core value of craftsmanship.
• •Use Simple, Heartfelt Language: Avoid corporate jargon. The tone should feel like a personal recommendation from a creative friend. Use clear, warm, and inviting language that is easy to understand.
• •Celebrate Customer Creations: Encourage customers to share photos of their DIY projects using dear-benno's digital designs. Reposting these with credit fosters a sense of community and highlights the brand's value of creativity.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the clean, charming, and slightly rustic aesthetic of the product photography is matched by the copy. The words should feel as carefully crafted and personal as the products look.

Social Perception

The public perception of dear-benno, based on its Etsy presence, is overwhelmingly positive. The "Star Seller" status and high average review score indicate that customers perceive the brand as reliable, providing high-quality products and excellent service. Customers on Etsy have left hundreds of positive reviews, reinforcing the brand's reputation for quality and customer satisfaction. The brand's focus on gifts, particularly for births, positions it as a go-to for creating "unique memories."

Copy Examples

• •Hej little one! Keep tiny heads cozy and stylish with our personalized initial hats. Handmade with love, just for your greatest adventure. Tap to create your unique piece.
• •Crafted with heart, made to last. Discover our exclusive collection of handmade German ceramics – the perfect touch of artistry for your home.
• •Unleash your creativity! Our 'Waves on White' digital design is ready for your next DIY project. Just download, print, and start making something beautiful. What will you create today?
• •A little something handmade from us, to you.
• •Celebrate their arrival with a gift as unique as they are. From personalized sweaters to handmade keepsakes, find the perfect, heartfelt present at dear-benno.