Brand Tone

Aspirational & Solution-Oriented, Value-Conscious & Direct, Professional & Informative, Accessible & Customer-Focused (Stated)

Brand Values

• •Customer-Centricity: Stated commitment to meeting customer needs, from practical requirements to design aspirations and budget constraints. Emphasis on professional customer service and support.
• •Value for Money: Strong emphasis on providing quality lighting solutions at competitive prices. The name 'Deal Teora' itself underscores this.
• •Variety and Choice: Offering a wide and diverse range of lighting products to cater to different styles and functional needs for homes, businesses, and gardens.
• •Quality: Commitment to offering good quality products without demanding exorbitant prices. Product warranty is offered.
• •Innovation and Modernity: Belief in technological advancement and providing customers with the latest lighting brands and designs.
• •Accessibility: Efforts to make their services and stores accessible to people with disabilities.

Best Practices

• •Always Emphasize Value and Solutions: Frame product descriptions and promotional materials around how the lighting solves a customer's problem or helps them achieve a design goal, while also highlighting the 'deal' or value aspect.
• •Maintain a Helpful and Expert Voice: Use clear, accessible language. Offer tips, advice, and detailed product information that empowers customers to make informed decisions, reinforcing the 'professional consultants' aspect.
• •Be Direct and Transparent About Offers: If promoting a 'deal,' ensure the terms are clear. While the aim is value, avoid language that could be perceived as misleading, given some past customer feedback on pricing clarity.
• •Showcase Variety and Possibility: Use language that highlights the breadth of the catalog and the ability to cater to diverse tastes and needs, from 'practical needs' to 'design fantasy'.
• •Incorporate Customer-Centric Language: Continuously reinforce the commitment to customer satisfaction, referencing support, warranty, and the desire to help customers 'realize their dreams.' Ensure this is backed up by operational practices to build trust.

Social Perception

Positive: Customers appreciate the wide selection of lighting fixtures available. The brand is seen as a significant player in the Israeli lighting market with numerous physical locations. They are perceived as offering a broad catalog for various lighting needs. Mixed: While the brand aims for excellent customer service, online reviews indicate that customer experiences can vary, particularly in physical stores. Some reviews point to issues with service consistency, pricing transparency, and handling of returns or order changes. Value-Oriented: The 'Deal' aspect of their name and their marketing suggests that customers expect good prices and value, which is sometimes a point of contention if expectations aren't met.

Copy Examples

• •Headline: Illuminate Your Vision. Quality Lighting, Unbeatable Deals. Body: At Deal Teora, we believe the perfect lighting shouldn’t be a luxury. Discover our extensive collection and let our experts help you find the ideal fixtures to match your style and budget. Light up your world, affordably.
• •Headline: Dream, Design, Dazzle. Your Ideal Lighting Awaits. Body: From cozy corners to grand statements, find everything you need to bring your lighting dreams to life. Deal Teora offers endless possibilities and expert advice, ensuring you get more for less.
• •Headline: The Brightest Ideas for Your Home & Business – For Less. Body: Looking for that perfect blend of style, function, and value? Deal Teora is your destination for a vast selection of lighting solutions. Our professional consultants are here to guide you every step of the way.
• •Headline: Quality Lighting That Speaks to Your Style (And Your Wallet!). Body: Don't compromise on quality or design. Deal Teora delivers the latest trends and timeless classics in lighting, all at prices that make sense. Explore our collections online or visit a store today!
• •Headline: Your Space, Perfectly Lit. Expert Solutions, Deal Prices. Body: We’re passionate about helping you create the perfect ambiance. With Deal Teora's wide range, professional advice, and commitment to value, your ideal lighting is closer than you think.