Brand Tone

customer-oriented, value-driven, and accessible

Brand Values

• •Value for Money: Offering products at the "best prices" and "lowest price than any other sites in India" is a core stated value.
• •Customer Orientation: They claim to be a "customer oriented team" focused on long-term business and providing a good user experience.
• •Wide Selection: Providing a "wide selection of products" is consistently highlighted.
• •Accessibility & Ease of Use: The website and app are designed for a user-friendly experience.
• •Legacy/Experience (offline): They mention a family background in retail and wholesale for over 100 years.

Best Practices

• •Prioritize Value & Clarity: Always highlight the benefit to the customer, focusing on competitive pricing and product features in clear, easy-to-understand language. Avoid overly technical jargon unless essential and explained.
• •Maintain an Accessible & Friendly Voice: Use welcoming and approachable language. Address the customer directly (e.g., "you," "your"). Keep sentences relatively concise and the overall tone positive.
• •Emphasize Customer Support (and ensure it's actionable): If claiming "top-notch support" or a "customer-oriented team," ensure the copy reflects this by providing clear ways to contact support and by genuinely addressing customer concerns promptly and effectively across all channels. Inconsistency here is a major source of negative perception.
• •Be Transparent and Honest: While highlighting deals is key, avoid making claims that cannot be consistently met. Acknowledge and address customer feedback, both positive and negative, in a professional manner. If there are issues (like disabled Facebook comments), consider the impact on trust.
• •Ensure Consistency Across All Platforms: The tone used on the website (product descriptions, FAQs, About Us) should align with the tone on social media posts, email marketing, and any customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

divided. Positive: Many customers appreciate the wide product range and competitive pricing. Some consider it a legitimate and safe website for purchasing electronics. Judge.me reviews are largely positive. Negative: Several customers have reported significant issues, including not receiving products, receiving incorrect or faulty items, difficulties with refunds, and unresponsive customer service. The disabling of Facebook comments is also a concern raised by users. ScamAdviser notes mixed reviews.

Copy Examples

• •Headline: Your Favorite Gadgets, Unbeatable Prices. That's the Dealsplant Promise. Body: Why pay more? At Dealsplant, we bring you the latest electronics and accessories without breaking the bank. Shop smart, live better.
• •Headline: Tech Shopping Made Easy. Dealsplant Delivers. Body: From mobiles to laptops, find everything you need in one place. Our user-friendly site and dedicated support mean a hassle-free experience, every time.
• •Headline: Generations of Trust, Now Online. Discover Dealsplant. Body: With a century of retail experience, we know what customers want: great products, fair prices, and service you can count on. Experience the Dealsplant difference today.
• •Headline: The Best Deals Are Just a Click Away at Dealsplant! Body: Don't miss out on incredible savings! We're constantly updating our wide selection of electronics, gadgets, and more, all at prices you won't find anywhere else.
• •Headline: We're Here For You: Your Questions, Our Priority at Dealsplant. Body: Got a query about a product or your order? Our enthusiastic team is ready to help you find the perfect deal and ensure a smooth shopping journey from start to finish.