Brand Tone

direct, practical, and value-oriented

Brand Values

• •Value for Money
• •Variety/Range
• •Practicality/Utility
• •Simplicity/Ease of Shopping

Best Practices

• •Focus on Clarity and Directness: Avoid jargon or overly complex language. Get straight to the point about the product and the deal.
• •Highlight Value Prominently: Use words like "deal," "save," "discount," "affordable," "best price" consistently where appropriate.
• •Keep it Practical: Emphasize the utility and everyday benefits of the products.
• •Develop a Simple Brand Lexicon: Create a list of preferred terms and phrases that align with the value-driven, straightforward approach and use them consistently across all communications.
• •Ensure Consistency Across All Touchpoints: While social media isn't currently active, if it were, the tone used there, in email newsletters, on the website, and in any customer service interactions should all reflect the same direct, value-focused voice.

Social Perception

Customers are likely to perceive it as a no-frills discount e-commerce site. Without social media engagement or visible community interaction, the brand has a limited social personality beyond its retail function.

Copy Examples

• •Headline for Homepage Banner: dealsmad.com: Your Home for Everyday Essentials at Unbeatable Prices!
• •Email Subject Line for Weekly Deals: Don't Miss Out! Weekly DEALS MADNESS Inside – Save Big!
• •Product Description Snippet: Stock up and save! This [Product Name] offers reliable performance for your daily needs, now at a price you won't find anywhere else.
• •Call to Action Button: Grab This Deal Now!
• •Social Media Post (if they had one, focusing on value): Why pay more? Get your [Product Category, e.g., Cleaning Supplies] sorted for less at dealsmad.com. Shop today and see the savings!