Brand Tone

direct, price-focused, and urgent

Brand Values

• •Value/Affordability
• •Wide Product Range
• •Customer Service
• •Quality (within the discount context)
• •Australian Owned
• •Accessibility

Best Practices

• •Always Emphasize Value: Ensure the primary message revolves around savings, discounts, and getting the best possible price. Words like 'save,' 'deal,' 'discount,' 'clearance,' and 'affordable' should be prominent.
• •Use Direct and Action-Oriented Language: Employ clear, straightforward sentences with strong calls to action (e.g., 'Shop Now,' 'Grab Yours,' 'Don't Miss Out'). Avoid overly complex or ambiguous wording.
• •Incorporate Urgency (Authentically): When applicable, use phrases that encourage immediate action, such as 'Limited Stock,' 'While Stocks Last,' 'Today Only,' or 'Flash Sale.' This aligns with the 'deal' nature of the brand.
• •Maintain a Friendly but Primarily Transactional Voice: While customer service is a stated value, the main communication style should be focused on the products and the deals. Keep the tone approachable but centered on the offer.
• •Highlight Australian Identity: Subtly weave in the 'Australian Owned' aspect where appropriate to build trust and connection with the local market, as seen in their existing messaging.

Social Perception

reliable discount retailer that delivers on its promise of good deals and reasonable service.

Copy Examples

• •🔥 HUGE SAVINGS ALERT! 🔥 Body: Don't miss out! Up to 70% OFF on electronics, homewares & more. Shop Deals King Australia NOW before it's all gone! ⏳ dealsking.com.au
• •👑 Your Kingdom of Deals Awaits! 👑 Body: Why pay full price? Deals King Australia brings you top products at rock-bottom prices. Limited stock – grab your bargain today! 👉 dealsking.com.au
• •🇦🇺 Aussie Owned, Aussie Deals! 🇦🇺 Body: Support local AND save big! Deals King Australia has fresh discounts storewide. Fast shipping on unbeatable offers. What are you waiting for? 🛒 dealsking.com.au
• •⏰ Tick Tock, Deals Won't Stop (But Stock Will!) ⏰ Body: Massive clearance continues at Deals King Australia! Incredible prices on everything you need. Once they're gone, they're GONE! Shop smart, shop now! dealsking.com.au
• •Score BIG with Deals King! 💰 Body: Your #1 spot for jaw-dropping discounts in Australia. From gadgets to garden gear, get more for your money. Click here for today’s hottest deals! 👇 dealsking.com.au