Brand Tone

Helpful and Service-Oriented, Value-Driven, Approachable and Personal, Knowledgeable

Brand Values

• •Customer Satisfaction
• •Quality
• •Value for Money
• •Reliability and Trust
• •Personal Connection

Best Practices

• •Always Emphasize Personal Service: Consistently use phrases like "personal advice," "we're here to help," "your local experts," and highlight the "family business" aspect to reinforce approachability and care.
• •Focus on Value, Not Just Low Prices: While "deals" are central, frame them in the context of "quality for your money" or "affordable quality" to avoid sounding cheap. Highlight brand names if they are known for quality.
• •Be Helpful and Informative: Provide genuine advice in product descriptions, blog posts, and social media. Answer common customer questions proactively. This builds trust and showcases expertise.
• •Maintain an Accessible and Friendly Voice: Use clear, straightforward language. Avoid overly technical jargon unless explaining a specific product benefit. Keep the tone warm and welcoming.
• •Show, Don't Just Tell, Reliability: Reference customer testimonials (with permission), your WebwinkelKeur membership, and your clear service policies (like installation and returns) to build confidence and back up claims of trustworthiness.

Social Perception

Generally positive customer experiences, potential concerns from automated review sites, perceived as a local and specialized family business.

Copy Examples

• •Headline: Your Dream Bathroom, With a Personal Touch. Body: At Dealplein.nl, we're more than just deals. As a family business, we offer quality sanitary ware with the old-fashioned service you deserve. Visit our Roelofarendsveen showroom or let's chat about your plans!
• •Headline: Big Store Prices? Not Here. Just Great Value & Expert Advice. Body: Looking for top-brand bathroom fixtures without the mega-store markup? Dealplein.nl offers sharp prices, personal advice, and even installation. We're your local bathroom specialists.
• •Headline: From Taps to Tiles: We’re With You, Every Step of the Way. Body: Planning a new bathroom can be overwhelming. Let our friendly team at Dealplein.nl guide you. We offer quality products, amazing deals, and the support you need to create a space you'll love.
• •Headline: Quality Bathrooms, Honest Service. That’s the Dealplein Promise. Body: For over 10 years, we've been helping families build beautiful bathrooms. We believe in fair prices, durable products, and a helping hand. Discover the Dealplein difference.
• •Headline: Don't Just Renovate, Rejuvenate! With Deals You'll Love. Body: Imagine unwinding in your perfect new sauna or stepping into a beautifully designed shower. At Dealplein.nl, we bring you fantastic deals on everything for your bathroom, backed by personal service you can trust.