Brand Tone

informal, provocative, youthful, confident, humorous, slightly rebellious, modern, social media-savvy, casual

Brand Values

• •Quality and Durability
• •Local Production & National Pride
• •Personalization and Variety
• •Customer Convenience
• •Boldness and Identity

Best Practices

• •Maintain the "Dealer" Metaphor: Consistently use terminology associated with dealing (e.g., "the good stuff," "get hooked," "your fix," "supply," "stash"). This is the brand's strongest unique selling proposition and should be woven into most marketing messages.
• •Always Use Informal Language: Address the customer directly and informally ("You," "Your"). Use modern slang and emojis where appropriate (social media, emails) to maintain the youthful and approachable tone. Avoid corporate or overly professional language.
• •Balance Edge with Quality: While the tone is edgy, always bring the message back to a core value. Pair a provocative headline with a body text that emphasizes quality, durability ("unbreakable"), or local production ("Made in France"). This ensures the brand is seen as both fun and reliable.
• •Be Confident and Direct: The copy should be short, punchy, and confident. Use strong commands in calls to action ("Get Your Fix," "Shop the Stash," "Protect Your Gear"). Avoid passive or hesitant language.
• •Segment and Adapt: While the core tone is consistent, slightly adapt the intensity for different platforms. On Instagram and TikTok, lean heavily into the edgy humor and visuals. For Google Ads and the website's main pages, ensure the message is also clear, and value propositions (free shipping, quality) are immediately visible.

Social Perception

The public perception is largely positive, with customers appreciating the quality, speed of delivery, originality, and the unique 'dealer' theme. The 'Made in France' aspect builds trust. Negative mentions are rare, typically revolving around common e-commerce issues, and the provocative name, while effective, might not appeal to a conservative demographic (which is not the target).

Copy Examples

• •For an Instagram Ad: Headline: Your phone is naked. That's a crime. Body: Get the protection you need. Our unbreakable cases are the best stuff on the market. Made in France. Shipped fast. Become a regular. Call to Action: Shop the Stash.
• •For a Website Banner: Headline: The First Hit is (Almost) Free. Body: Your first case is an investment. Your next two are on us. Buy any 2 shockproof cases, get 2 more absolutely free. You're gonna get hooked on this quality. Call to Action: Get Your Fix Now.
• •For a Facebook Post Highlighting Customization: Headline: Stop being a clone. Body: Your phone is your identity. Why does it look like everyone's? Get a custom case from the only Dealer that matters. Your design, our unbreakable shell. Call to Action: Personalize Your Gear.
• •For an Email Marketing Campaign: Subject: We've got the new supply. Body: Fresh drop just hit the site. The latest cases for the new iPhone and Samsung models are here. Top-grade protection, printed in Normandy. Don't wait until it's all gone. Call to Action: See What's New.
• •For a Google Search Ad: Headline: Dealer de Coque | Your Official Phone Case Dealer Description: Unbreakable & Custom Cases. The good stuff, printed in France. Fast & Free Shipping. Get hooked on quality. Sitelink: Shop iPhone | Shop Samsung | Custom Cases