Brand Tone

Erudite, Literary, Nostalgic, Curated, Discerning, Independent, Slightly Maverick, Accessible (for a niche audience)

Brand Values

• •Appreciation for Classic and Enduring Content
• •Quality over Fleeting Trends
• •Intellectual Curiosity and Discovery
• •Accessibility of Niche Content
• •Love of Reading and Listening
• •Preservation of Spoken Word Arts

Best Practices

• •Embrace Erudition with Clarity: While the brand values classic and literary content, the language should remain accessible and inviting, not overly academic or exclusionary. Highlight the timeless relevance of the works.
• •Lean into "Curated" and "Eclectic": Use these words and their synonyms to reinforce the brand's identity as a discerning publisher offering a unique selection beyond the mainstream.
• •Subtly Acknowledge the "Deadtree" Irony: Since the publisher is digital, the name offers a point of interest. Copy can occasionally play with this by contrasting the traditional feel of their content with modern accessibility (e.g., "Classic tales for your modern ears").
• •Champion the Author and the Story: Focus on the value of the content itself – the quality of the writing, the importance of the authors, and the enduring nature of the stories and ideas.
• •Maintain a Tone of Passionate Expertise: Convey a genuine love for literature and the spoken word. The copy should feel like it's written by people who are deeply knowledgeable and enthusiastic about the books they publish.

Social Perception

As a Publisher of Classics and Niche Audio, Varied Quality/Content Reception, A Source for Specific Needs, Low Public Profile

Copy Examples

• •Headline: Rediscover the Words That Shaped Worlds. Body: At Deadtree Publishing, we unearth timeless tales and forgotten voices. Explore our curated collection of classic literature, poetry, and audio dramas. Your next journey into the extraordinary is just a click away. (Tone: Erudite, Nostalgic)
• •Headline: Beyond the Bestseller List. Deeper Reads Await. Body: Tired of fleeting trends? Deadtree Publishing champions the enduring power of great storytelling. From seminal literary works to rare spoken word performances, find something uniquely captivating. (Tone: Curated, Independent)
• •Headline: For the Love of Listening. Timeless Stories, Expertly Narrated. Body: Immerse yourself in the classics. Deadtree Publishing offers a vast library of audiobooks, bringing literature's most resonant voices to life. Plus, tune into AudiobookRadio.net – our free 24/7 station for the spoken word enthusiast. (Tone: Appreciative, Accessible)
• •Headline: Your Curated Shelf in a Digital World. Body: In an age of endless choice, Deadtree Publishing offers a focused haven for lovers of classic literature, poetry, and unique audio. We don't follow the crowd; we follow the story. Explore our distinct collection. (Tone: Discerning, Maverick)
• •Headline: History, Verse, and Vision: The Deadtree Collection. Body: Journey through the annals of literary history with Deadtree Publishing. From classic fiction to stirring poetry and insightful historical narratives, we bring you the works that continue to inspire and provoke thought. (Tone: Literary, Intellectually Curious)