Brand Tone

Irreverent and Rebellious, Energetic and Raw, Humorous and Self-aware

Brand Values

• •Authenticity
• •Individuality
• •Community
• •Creativity

Best Practices

• •Lead with Attitude: Start with short, punchy sentences. Use confident, slightly provocative language that reflects a rebellious spirit.
• •Keep it Direct and Simple: Avoid overly complex vocabulary or long, winding sentences. The tone is conversational and straight to the point, just like punk rock.
• •Incorporate Music Language: Use terms from the rock/punk lexicon. Words like "loud," "raw," "unfiltered," "the pit," "backstage," and "turn it up" reinforce the brand's identity.
• •Embrace Humor: Use wit and dark humor to connect with the audience. The brand name itself is a joke; lean into that self-aware, playful irreverence.
• •Focus on "Us vs. Them": Create a sense of an exclusive community. Use language that makes fans feel like insiders who "get it," separating them from the mainstream. Phrases like "For the ones who know" or "If you get it, you get it" can be effective.

Social Perception

Perceived by fans as cool, authentic, and representative of the modern rock/punk scene, aligning with subculture identity. For the general public, there's initial confusion with a literal sock company, but strong music branding clarifies it as a niche, artist-driven project with a distinct, edgy style.

Copy Examples

• •Don't just listen. Wear it. Your feet are boring. Our new crew socks are not. Designed for the pit and the street. Grab a pair before they're gone. #deadsock #merch #rocknroll
• •NEW SINGLE. DON'T DIE. OUT NOW. We made a new song. It's loud. It's fast. And it's called 'Don't Die'. Stream it everywhere you get your music. Link in bio. Turn it up.
• •More than a band. More than a brand. dead sock started as an idea fueled by loud guitars and cheap coffee. Now it's a community. Thanks for being here. Stay tuned.
• •Official Gear for the Lost Souls. The dead sock official store is (almost) here. We've got socks that rock and pins with attitude. Sign up to our mailing list so you don't miss the drop.
• •What's the first song you'd play? You just got your hands on the new dead sock pin. You stick it on your jacket. What's the first song you're blasting in your headphones to celebrate? Let us know below.