Brand Tone

Authentic & Passionate, Welcoming & Inclusive, Community-Oriented, Enthusiastic & In-the-Know, Slightly Edgy & Rebellious

Brand Values

• •Authenticity
• •Inclusivity & Accessibility
• •Community Support
• •Quality & Durability
• •Cruelty-Free & Ethical Considerations
• •Passion for Subculture
• •Customer Connection

Best Practices

• •Know Your Roots, Speak Their Language: Always remember DeadRockers started from a genuine love for punk. Use language that resonates with the scene (e.g., "misfits," "in the pit," "killer gear") but remains understandable and inviting to newcomers. Avoid overly exclusionary jargon unless specifically targeted.
• •Emphasize Inclusivity and Welcome: Continuously reinforce that DeadRockers is a "friendly punk store" and a "safe space." Phrases like "all are welcome," "join the family," or "your scene, your style" can help.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we're passionate," let it come through in enthusiastic descriptions of products, bands, and the lifestyle. Share stories (like the owner's journey or customer interactions if appropriate and with permission).
• •Highlight Community and Connection: Frame purchases not just as transactions, but as supporting artists, the scene, and becoming part of the DeadRockers community. Mention collaborations, local artist support, and customer stories when possible.
• •Be Authentic and Transparent: If discussing ethical sourcing or cruelty-free products, be clear and genuine. The punk ethos often values anti-corporatism and authenticity, so avoid overly slick or disingenuous marketing speak. Keep it real.

Social Perception

Respected & Established, Authentic & Passion-Driven, Welcoming & Friendly, Curated & Unique Selection, Community Hub, Trustworthy

Copy Examples

• •Website Homepage Banner: "Fueling the rebellion since 2005. DeadRockers: Your home for authentic punk, goth, and alternative style. All are welcome here. Explore the new arrivals!"
• •Instagram Post for New Band Tee: "Crank up the volume! Fresh drop of [Band Name] tees just landed. Whether you were in the pit back in the day or just discovering their genius, we’ve got you covered. Real music, real passion. #DeadRockers #PunkRock #BandTees #[BandName] #NewArrival"
• •Facebook Ad for In-Store Event: "Long Beach Punks & Friends! Join us this Saturday for [Event Name]! Connect with fellow misfits, discover new tunes, and snag some killer gear. At DeadRockers, every day is a celebration of the scene. We can't wait to see you! #DeadRockersLB #PunkCommunity #LongBeachEvents #SupportLocal #FriendlyPunkStore"
• •Product Description for Exclusive Vinyl: "Limited pressing, maximum impact! We're stoked to bring you this exclusive DeadRockers edition of [Album Name] by [Band Name]. Only 100 copies exist worldwide. This isn't just a record, it's a piece of punk history, handpicked for true fans by true fans. Get yours before it's gone! #DeadRockersExclusive #VinylCollector #PunkRecords #LimitedEdition #[BandName]"
• •Email Newsletter Snippet about Cruelty-Free Line: "Look fierce, stay kind. Our DeadRockers exclusive cruelty-free [Item, e.g., Faux Leather Jacket] is back in stock! Designed with passion right here in SoCal, because your style should scream, not the animals. Built to last, just like your love for the underground. Shop the collection. #DeadRockersOriginals #CrueltyFreeFashion #PunkStyle #EthicalPunk #MadeWithPassion"