Brand Tone

bold, nostalgic, and confident

Brand Values

• •Sustainability
• •Local Craftsmanship
• •Timeless Style
• •Empowerment and Individuality
• •Quality

Best Practices

• •Emphasize the Narrative: Always tie products back to the inspirational story—the icons, the eras, and the feeling of freedom and rebellion. Use storytelling to sell the attitude, not just the garment.
• •Highlight Core Values in Every Message: Consistently mention keywords like "Sustainable," "Handmade in Sydney," "Limited Run," and "Timeless" in product descriptions, social posts, and ads to reinforce brand values.
• •Use Evocative and Sensory Language: Words like "shimmering," "luxuriously soft," "disco-inspired," and "sun-kissed" create a vivid picture and emotional connection that aligns with the brand's nostalgic and glamorous aesthetic.
• •Maintain a Confident and Empowering Voice: Frame the copy to empower the customer. It's not just a dress; it's a piece that lets you be "strong, defiant and natural."
• •Be Specific with Inspirations: Referencing specific icons (Grace Jones, PJ Harvey, Kate Moss) and eras (70s, 80s, 90s) strengthens the brand's nostalgic appeal and helps the target audience self-identify with the brand.

Social Perception

The brand is likely a niche or emerging label with limited online mentions. The absence of significant negative reviews suggests the perception is primarily shaped by the brand's curated channels, aligning with a positive lifestyle that values vintage aesthetics, sustainability, and local production among its immediate audience. There is a potential brand discoverability challenge as general searches for "Dead Pretty" refer to unrelated topics.

Copy Examples

• •That golden hour when the sun kisses the sea. Our Grace Jones-inspired halter is made for moments that melt from day into disco. Sustainably made in Sydney for dancing after dark. ✨ #DeadPretty #VintageInspired #SustainableFashion #SydneyStyle
• •FOR THE LOVE OF DANCING. TILL DEATH DO US PART. Sustainable disco classics, handmade in Sydney.
• •Channel Your Inner Icon | New Vintage-Inspired Drops
• •Tired of fast fashion? Dead Pretty is your answer. We create timeless, disco-inspired pieces handmade in Sydney from sustainable fabrics. Think 70s glam meets Bondi beach ease. Limited runs. Zero waste. Shop the collection now.
• •The spirit of the 90s supermodel, bottled. This body-hugging tube dress is cut from luxuriously soft, shimmering Tencel™ that feels like a second skin. Designed to be worn barefoot, with trainers, or with heels—it’s your statement to make. Handmade with love and defiance in Sydney.