Brand Tone

authentic, educational, and inspiring

Brand Values

• •Nature and Purity
• •Quality and Efficacy
• •Health and Well-being
• •Sustainability and Respect for the Environment

Best Practices

• •Always Anchor to the Dolomites: Every piece of copy should, in some way, connect back to the brand's origin. Use evocative language that conjures images of mountains, purity, nature, and serenity. This is your strongest unique selling proposition.
• •Lead with a Benefit, Support with Nature: Start by addressing the customer's need (e.g., "more energy," "joint comfort"). Then, explain how your natural, Dolomite-sourced ingredients provide the solution.
• •Maintain an Educational Tone: Clearly explain what the ingredients are and how they work. This builds trust and positions the brand as an expert. Avoid making unsubstantiated claims and instead focus on the recognized properties of the natural components.
• •Use "Purity" as a Keyword: Words like "pure," "natural," "uncontaminated," "clean," and "authentic" should be woven throughout the copy to reinforce the core brand value.
• •Tell the Story: Don't just sell a product; sell the legend. Periodically retell the story of the "Goddess of the Dolomites" and the brand's mission. This narrative element creates an emotional connection and makes the brand more memorable than competitors who simply list ingredients.

Social Perception

The public and customers perceive DeaDolomiti as a high-quality, trustworthy brand specializing in natural, Italian-made supplements. The "Made in the Dolomites" tagline is a strong differentiator, associating the products with purity, nature, and excellence. They are seen as a reliable source for those seeking natural remedies for various health issues. The branding is perceived as premium and connected to a sense of place, building an image of a company passionate and proud of its origins and products.

Copy Examples

• •Move with the freedom of the mountain streams. Our Artro-Care, born in the heart of the Dolomites, combines the power of Glucosamine and Chondroitin to support your joints naturally. Embrace every day without limits. #DeaDolomiti #ArtroCare #NaturalWellness #MadeInDolomites #JointHealth
• •Navigate life's changes with the serene strength of the Dolomites. Our Donna-Care supplement is a 100% natural blend, featuring Cimicifuga and Clover to gently ease menopause symptoms. Rediscover your balance and well-being, naturally. #DeaDolomiti #DonnaCare #MenopauseSupport #NaturalRemedies #WomensHealth
• •(Text Overlay): Feeling drained? (Scene: Yawning) Recharge with nature's power. (Scene: Dolomites landscape) DeaDolomiti: 100% Natural Supplements. (Scene: Product lineup) Made in the Dolomites for your vitality. (Scene: Person hiking/smiling) #DeaDolomiti #NaturalEnergy #Vegan #Wellness #Dolomiti #Healthylifestyle
• •From the Heart of the Dolomites, for Your Divine Well-being. Discover our line of 100% natural supplements, crafted with passion and purity to bring you health, wellness, and beauty. The essence of nature in every capsule.
• •Unlock the Secrets of the Dolomites: Your Guide to Natural Immunity