Brand Tone

professional, expert, and results-oriented; motivational and empowering; direct and confident

Brand Values

• •Expertise & Results: A core value is providing expert marketing knowledge that leads to tangible business growth and success for clients.
• •Empowerment & Growth: Helping entrepreneurs and businesses scale and achieve their potential online.
• •Strategy & Action: Emphasis on strategic thinking combined with actionable steps to achieve marketing goals.
• •Innovation: Implied by the focus on online marketing and scaling businesses in the digital age.
• •Directness & Clarity: Communicating marketing concepts and solutions in a clear, understandable way.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., expert, motivational, direct), key terminology (and what to avoid), and the feelings you want to evoke. Share this with anyone creating content.
• •Focus on "Deadly Effective": Consistently frame the "Deadly" aspect of the brand as "deadly effective," "lethally good results," or "powerfully impactful" to ensure a positive connotation and avoid misinterpretation.
• •Emphasize Expertise and Results: All copy should reinforce Felix Triana's expertise and the brand's commitment to delivering measurable results and business growth for clients. Use case studies or testimonials when possible.
• •Maintain Professionalism with an Edge: While the name "DEADLY" is provocative, the overall communication should remain professional and trustworthy. The "edge" comes from the confidence and the promise of powerful results, not from unprofessional language.
• •Consistent Calls to Action: Given the results-oriented nature, ensure most communications guide the audience toward a next step (e.g., book a consultation, learn more, contact us), using confident and direct language.

Social Perception

knowledgeable and driven marketing service provider; source of expert advice and strategic guidance; intriguing and memorable, positioning the services as highly effective.

Copy Examples

• •Headline: Stop Dreaming, Start Scaling. Your Business Breakthrough Awaits with DEADLY BRAND Marketing. Body: Tired of marketing that doesn't deliver? Felix Triana and the DEADLY BRAND team craft strategies that convert. Let's build your empire.
• •Social Media Post: Are your marketing efforts hitting the mark? 🎯 At DEADLY BRAND, we transform businesses from overlooked to overbooked. Ready for lethal effectiveness? DM us to learn how. #MarketingStrategy #BusinessGrowth #OnlineSuccess #FelixTriana
• •Website Call to Action: Unlock Your Brand's Full Potential. Partner with DEADLY BRAND for marketing that’s ruthlessly effective. Book your consultation with Felix Triana today and let’s get results.
• •Email Subject Line: Is Your Competition Outsmarting You Online? DEADLY BRAND Has the Antidote. Body Snippet: Don't let your business blend in. DEADLY BRAND, led by marketing expert Felix Triana, provides the incisive strategies you need to dominate your niche...
• •Service Description Snippet: Our 'Deadly' Approach to Digital Marketing: We don't just run campaigns; we engineer success. From SEO to social media, DEADLY BRAND ensures every marketing dollar works overtime for your growth.