Brand Tone

Classy, Fabulous, Playful, Approachable, and Trendsetting. The brand emphasizes individuality and joy.

Brand Values

• •Individuality and Self-Expression
• •Style and Aesthetics
• •Quality and Functionality
• •Customer Satisfaction & Community
• •Innovation

Best Practices

• •Speak Directly and Casually (But Not Sloppy): Address the customer in a friendly, approachable way (e.g., "Hey there!", "You deserve...").
• •Use phrases like "make it yours," "uniquely you," "show your style."
• •Infuse Playfulness and Relatability: Incorporate a touch of humor or relatable scenarios where appropriate, similar to their "Sorry I Am Late My Cat Was Sitting On Me" t-shirt.
• •Focus on the "Why" – Joy and Expression: Beyond just selling products, emphasize the feeling Yoonig items evoke: joy, confidence, and the fun of self-expression.
• •Maintain a consistent brand voice across all platforms to reinforce brand recognition and trust.

Social Perception

Yoonig is perceived as a provider of high-quality, stylish, and unique products that allow for personal expression. The brand is considered trendy, relatable, and community-oriented, fostering a sense of belonging to a 'fabulous community.'

Copy Examples

• •Classy, Fabulous, and Uniquely You – That's YOONIG
• •We're here to inspire confidence, spark joy, and help you express yourself
• •Express your unique style with our customizable accessories!
• •Make it yours with Yoonig: where style meets self-expression
• •Sorry I Am Late My Cat Was Sitting On Me - because relatable fashion is fabulous!