Brand Tone

Humorous & Irreverent, Playful & Youthful, Casual & Relatable, Bold & Confident

Brand Values

• •Originality & Uniqueness
• •Humor & Entertainment
• •Self-Expression
• •Community (Implied)

Best Practices

• •Stay updated on current internet humor, slang, and cultural references relevant to your target demographic, but ensure it aligns with the brand's core identity.
• •A slightly irreverent or self-aware tone can be endearing. Don't be afraid to poke fun at yourself or common relatable absurdities, but avoid negativity or alienating potential customers.
• •Ensure jokes land well and don't cross into genuinely offensive territory. The goal is to be funny and relatable, not controversial for the sake of it.
• •Reflecting internet communication styles, aim for copy that is easy to digest quickly. Short, witty captions and product descriptions often work best. Use emojis strategically to enhance tone.
• •Define key characteristics of your brand's voice (e.g., sarcastic but friendly, uses playful slang, avoids corporate speak). List some do's and don'ts and example phrases.

Social Perception

Niche & Cult Following, Fun & Quirky, Authentic (within its niche), Emerging Brand

Copy Examples

• •Warning: May cause spontaneous laughter and uncontrollable coolness. Our new [Shirt Name] tee just dropped. You know the drill. Link in bio before your roommate steals the idea (and probably the shirt).
• •Conquer awkward silences and chilly evenings in one fell swoop. This hoodie isn't just comfortable; it's a conversation starter. Or ender, depending on your social skills. We don't judge. Made with 100% awesome (and some cotton).
• •Your wardrobe called, it's bored. (Sale inside!)
• •Still wearing that boring plain tee? Level up your look with threads that actually get your sense of humor. Beesechurgers: We speak fluent sarcasm and comfy cotton. Shop the collection -> [Link]
• •This design: A) Instant cop 🔥 B) Still thinking about that sandwich I had for lunch. Be honest. 👇