Brand Tone

Elegant & Sophisticated, Artisanal & Authentic, Minimalist & Timeless, Passionate & Appreciative (of craft), Understated

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Authenticity & Natural Materials
• •Made in Italy
• •Understated Elegance
• •Sustainability (implied)

Best Practices

• •Prioritize Quality & Craftsmanship in Language: Use words that evoke durability, skill, and attention to detail (e.g., meticulously crafted, finest materials, artisanal techniques, heritage).
• •Embrace Understated Elegance: Avoid overly flashy, loud, or hyperbolic language. Let the product's quality speak. Focus on sophistication, timelessness, and refined simplicity.
• •Tell the Story of "Made in Italy": Subtly weave in the heritage and prestige associated with Italian design and manufacturing. Highlight the origin of materials and the traditional methods if applicable.
• •Focus on Timelessness over Trends: Position products as lasting investments rather than seasonal fads. Use phrases like enduring style, classic silhouette, designed to last.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the minimalist, high-quality aesthetic of the brand's visuals. The language should feel as carefully curated as the product photography.

Social Perception

High-Quality Niche Brand, Appreciation for Craft, Stylish & Aspirational, Trustworthy, Italian Excellence

Copy Examples

• •Crafted from the finest full-grain Italian leather, the Amelia Tote is a testament to enduring style and meticulous artisanship. Its spacious interior and timeless silhouette are designed to accompany you effortlessly, season after season. Discover the quiet luxury of true Italian craftsmanship.
• •Introducing the Siena Wallet. Where minimalist design meets the rich texture of hand-selected leather. Each piece, a small work of art, made to age beautifully with you. #Sarbaggio #ItalianLeather #HandcraftedLuxury #TimelessEssentials
• •New Arrivals: Experience the Art of Italian Leather by Sarbaggio
• •At Sarbaggio, we believe in the enduring beauty of handcrafted leather. Born from a passion for traditional Italian artisanship, each piece in our collection is thoughtfully designed and meticulously made to be cherished for a lifetime. We select only the finest materials, allowing their natural character to define understated elegance.
• •Sarbaggio: Timeless Leather Goods. Handcrafted in Italy.