Brand Tone

Playful & Fun, Encouraging & Inspirational, Friendly & Approachable, Community-Oriented, Passionate

Brand Values

• •Creativity
• •Accessibility
• •Joy & Relaxation
• •Community
• •Quality

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., Playful, Encouraging, Friendly), with "Do's and Don'ts" for word choice and phrasing. For example, Do: Use emojis, exclamation points sparingly for excitement, ask questions. Don't: Use overly formal language, be condescending.
• •Embrace Your Inner Doodle Enthusiast: Write as if you're genuinely excited about doodling and the products. Let your passion shine through. Use words that evoke fun, creativity, and joy (e.g., "sparkle," "magic," "discover," "play," "happy").
• •Speak Directly to Your Audience: Use "you" and "your" frequently to make the copy feel personal and engaging. Foster a sense of "we" when talking about the creative community.
• •Keep it Simple and Clear, but Playful: Avoid jargon or overly complex sentences. The language should be easy to understand, but infused with personality. Think short, punchy sentences mixed with more descriptive, enthusiastic ones.
• •Review and Refine Regularly: Periodically review all your copy (website, social media, emails) to ensure it aligns with the established tone. Get feedback from others, and don't be afraid to tweak and improve. Consistency is key to building a recognizable brand voice.

Social Perception

Positive & Engaging, Resourceful, Supportive, Niche Specialist, Trustworthy (pending product/service quality)

Copy Examples

• •Instagram Post (Product Feature - New Procreate Brushes): Ready to make your doodles POP? ✨ Our new 'Whimsical Wonders' Procreate brush set just dropped! Packed with playful textures and enchanting swirls to take your art from 'meh' to 'MAGICAL!' Grab yours and let the doodle party begin! 🥳 #Doodleholic #ProcreateBrushes #DigitalArt #UnleashYourCreativity #ArtPlay
• •Website Banner (Homepage): Dive into Doodling! Your happy place for creative tools, endless inspiration, and a community that gets your art vibe. Let's make something awesome today! 🎨
• •Email Newsletter Subject Line (Promoting a Sale): Psst... Your Next Doodle Adventure Just Got Cuter (and Cheaper!) 😉
• •Product Description (Coloring Book): Feeling a bit blah? Grab your favorite pens and escape into a world of delightful doodles! Our 'Zen Garden Doodles' coloring book is designed to melt stress away, one squiggle at a time. Perfect for quiet afternoons and sparking that inner artist. Happy coloring! 🧘‍♀️🖍️
• •YouTube Video Intro (Tutorial): Hey Doodleholics! 👋 Ready to learn a super fun new trick to make your characters extra expressive? Today, we're diving into [Tutorial Topic]! Don't worry if you're a beginner – we're all about having fun and learning together. Let's get doodling!