Brand Tone

Helpful and Solution-Oriented, Accessible and Convenient.

Brand Values

• •Trust
• •Customer-Centricity (Lifestyle Fit)
• •Convenience
• •Quality
• •Style

Best Practices

• •Highlight Solutions and Benefits: Instead of just listing product features, explain how each product brings comfort, quality, style, or convenience, tying back to the stated brand values.
• •Maintain Transparency and Build Trust: Ensure all policy pages (refunds, shipping) are clear, easy to understand, and customer-friendly.
• •Consistently honor guarantees to reinforce the "trusted store" image.
• •Focus on customer lifestyles and how products fit into them.
• •Incorporate customer testimonials and reviews to build social proof (once available).

Social Perception

Potentially low trust due to negative reviews and website design issues. Emerging presence on marketplaces like Shopee and Tokopedia.

Copy Examples

• •"Within 30 days for an exchange"
• •"Online Support"
• •"Flexible Payment options"
• •"comfort, quality, and style to your everyday life"
• •"the convenience of online shopping"