Brand Tone

Informative and Tech-Oriented, Reassuring and Safety-Conscious, Modern and Innovative, Community-Focused (emerging)

Brand Values

• •Innovation and Technology Leadership
• •Safety and Security
• •Quality and Performance
• •User Experience and Convenience
• •Enhancing Travel and Lifestyle

Best Practices

• •Use precise language when describing specifications (e.g., "2160P resolution," "SONY STARVIS 2 sensors").
• •Emphasize Security and Reliability: Consistently use words and phrases that evoke safety, protection, and trust (e.g., "safeguard," "reliable," "peace of mind," "protected").
• •Use terms like "AI-powered," "next-generation," "smart," and "cutting-edge."
• •Avoid overly technical jargon where possible, or explain it simply.
• •Encourage User Engagement (Where Appropriate): Incorporate a subtle call to the community aspect by inviting users to share their experiences or footage, reinforcing the idea of a shared journey.

Social Perception

Generally positive regarding video quality and value for money. Some concerns about app reliability and customer support. Recognized as a contender in the dash cam market.

Copy Examples

• •"AI-ISP Night Vision"
• •"Upgraded Parking Mode with Radar & AI"
• •"5GHz WiFi Turbo Technology"
• •"Your Road, Safeguarded"
• •"Keep Changing, Imagine Beyond"