Tono de Marca

Conscious & Ethical, Stylish & Curated, Informative & Transparent, Approachable & Passionate, Community-Oriented

Valores de Marca

• •Sustainability
• •Timeless Design
• •Quality & Durability
• •Responsibility & Ethics
• •Transparency
• •Local Focus
• •Inspiration & Accessibility

Mejores Prácticas

• •Anchor to Core Values: Always ensure copy reflects DDD's foundational principles of sustainability, timeless design, quality, responsibility, and transparency. Before publishing, ask: "Does this sound like DDD? Does it uphold our commitment to the planet and ethical practices?"
• •Educate, Don't Preach: Share information about sustainable practices and product benefits in an inspiring and accessible way. The tone should be informative and helpful, encouraging positive change rather than inducing guilt.
• •Emphasize "And": Style *and* Sustainability: Consistently communicate that eco-consciousness and beautiful design are not mutually exclusive. Highlight the aesthetic appeal alongside the ethical credentials.
• •Maintain Transparency: Be clear and honest about product sourcing, materials, and the "why" behind the selection. Use the 16 responsibility criteria as talking points where appropriate.
• •Use a Warm, Passionate, and Slightly Sophisticated Voice: Reflect the founder's passion and the curated nature of the products. The language should be inviting, intelligent, and demonstrate a genuine love for both design and sustainability. Avoid overly casual slang but remain approachable.

Percepción Social

Trusted Source for Sustainable Goods, Advocate for Responsible Consumption, Stylish and High-Quality, Locally Engaged, Innovative Concept

Ejemplos de Copy

• •Headline: Beyond the Trend: Enduring Style, Sustainable Heart. Body: At DDD, we believe true design stands the test of time and respects our planet. Discover curated pieces that are as beautiful as they are responsible. #SustainableLiving #TimelessDesign
• •Headline: Your Home, Our Planet: Thoughtfully Chosen Goods. Body: Every item in our collection meets up to 16 strict criteria for sustainability and ethical production. Shop with confidence, knowing you're making a difference. #EcoConsciousHome #DDDValues
• •Headline: Design That Does Good. Body: Explore our collection of locally crafted and ethically sourced home essentials. Because thoughtful design can, and should, be good for everyone. Support Quebec artisans and sustainable practices. #ShopLocalMTL #EthicalDesign
• •Headline: Less, But Lovelier. Body: Embrace a lifestyle of mindful consumption with pieces designed for durability and timeless appeal. Invest in quality that lasts, for a home that tells a story of intention. #BuyLessBuyBetter #DDDQuality
• •Headline: Discover the Art of Sustainable Living. Body: From minimalist decor to everyday reusables, find inspiration to create a home that reflects your values without compromising on style. Let us guide your journey to a more beautiful, sustainable life. #DedicatedToSustainableDesign #EcoChic