Brand Tone

Feminine, alluring, slightly edgy, and appreciative of craftsmanship.

Brand Values

• •Femininity
• •Individuality/Uniqueness
• •Allure
• •Quality/Craftsmanship
• •Confidence

Best Practices

• •Focus on the "Feeling": Communicate not just what the product is, but how it will make the customer feel (e.g., confident, beautiful, vivacious, ready for magical moments).
• •Maintain Consistency Across Platforms: Whether it's website copy, product descriptions, or future social media posts, ensure the tone remains cohesive to build a strong brand identity.
• •Understand Your Audience: Tailor the sophistication and playfulness of the tone to resonate with the target customer who appreciates feminine details and "slightly sexy silhouettes".
• •Highlight Feminine Details: Continue to emphasize elements like lace, satin, ruffles, and unique silhouettes that define the brand's aesthetic.
• •Embrace Individuality: Showcase the unique character of handmade items and the stories behind the designs to appeal to customers seeking distinctive pieces.

Social Perception

Lively, attractive, energetic, sophisticated, and appreciative of unique, high-quality designs.

Copy Examples

• •"The Cassia Dress: A dream-worthy corseted lace dress with satin ruffles, back lacing, and a daring high slit. Lined in nude mesh for a subtly sheer effect."
• •"Our handmade fabrics, produced in small batches, give each piece beauty and character. Embrace the slight variations – they're what make your dress uniquely yours."
• •"Dare to be vivacious. Each piece is thoughtfully designed with feminine details and a touch of allure, celebrating the beauty and character of those who wear them."
• •"Feel the confidence radiate in our new collection of slightly sexy silhouettes, designed to make you the star of every room."
• •"Discover the artistry in every stitch. Our commitment to quality craftsmanship ensures that each garment is as unique and vibrant as you are."