Brand Tone

Practical & Utilitarian, Promotional & Direct, Helpful & Accessible, Reassuring

Brand Values

• •Utility & Practicality
• •Accessibility & Affordability
• •Customer Satisfaction
• •Quality Curation (Aspired)
• •Convenience

Best Practices

• •Focus on the "Why": Always lead with the problem the product solves or the benefit it offers the customer. The tone should be about providing solutions and making life easier.
• •Use Clear & Simple Language: Avoid jargon or overly technical terms. The language should be accessible to a broad audience, reflecting the general utility nature of the store.
• •Incorporate Trust Signals: Regularly remind customers of guarantees, secure payment, and support to reinforce a reassuring tone.
• •Be Consistent Across Platforms: While the format may change (e.g., short video for TikTok, image carousel for Instagram), the core message of utility, convenience, and helpfulness should remain the same.
• •Engage with a Helpful & Friendly Demeanor: When responding to comments or queries, maintain a supportive and approachable tone. Use emojis appropriately to add warmth, especially on social media.

Social Perception

As a General Utility Provider, Reliant on Promotions, Engagement-driven, Trust (Developing)

Copy Examples

• •Tired of [common kitchen struggle]? ✨ Make your kitchen routine a breeze with our new [Product Name]! This handy tool [mention 1-2 key benefits]. Simplify your life, one click at a time. Shop now via the link in bio! 🛍️ #LojaSelecione #KitchenHacks #HomeSolutions #Utilidades
• •Your Everyday Solutions, Delivered! 🚚 Explore Loja Selecione for innovative gadgets and essential utilities that make life easier. Enjoy FREE Shipping anywhere in Brazil and our satisfaction guarantee. What will you discover today?
• •Watch this! 🤯 This [Product Name] takes the effort out of [cleaning task]! Get yours at Loja Selecione – link in bio! #CleaningTips #MustHave #ProblemSolved #LojaSelecioneFinds
• •At Loja Selecione, we handpick useful products so you don't have to! Plus, with secure payments, dedicated support, and our money-back guarantee, you can shop with complete peace of mind. Discover our latest arrivals for your home and routine.
• •Add to Cart & Simplify Your Day! ✅ Quality Tested | 🔒 Secure Checkout | 🚚 Free Shipping