Brand Tone

Trendy and Stylish, Caring and Trustworthy, Approachable and Informative, Empowering

Brand Values

• •Quality and Durability
• •Skin Safety/Health
• •Style and Self-Expression
• •Fair Pricing
• •Customer Confidence

Best Practices

• •Prioritize "Skin-First" Language: Always weave in the hypoallergenic, skin-friendly aspect of the jewelry. Use terms like "gentle," "safe for sensitive skin," "comfort," and "worry-free."
• •Embrace a Stylish yet Approachable Voice: Combine trendy, fashion-forward vocabulary (e.g., "glam," "sparkle," "curated," "on-trend") with friendly, reassuring, and clear language. Avoid overly technical jargon unless explaining material benefits.
• •Highlight Uniqueness and Self-Expression: Encourage customers to show off their individuality. Use phrases like "express your style," "find your unique look," "personalize your stack," and "dare to be different."
• •Build Trust and Confidence: Consistently mention the quality of materials, the one-year guarantee, and positive customer experiences (where appropriate and with permission). Use confident but not arrogant language.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetics of the brand (e.g., the "glam" and stylish imagery). Use emojis thoughtfully to enhance approachability on social media, reflecting the visual vibrancy of piercings.

Social Perception

Positive Customer Experiences, Appreciation for Hypoallergenic Materials, Seen as a Reliable Source, Engaged Community (Instagram)

Copy Examples

• •Headline (Website/Social Media): "Adorn Yourself Boldly. Skin-Loving Piercings for Your Unique Sparkle. ✨ #PiercingGlamz"
• •Instagram Caption: "Trending now: delicate constellations for your ears! 🌙 Our hypoallergenic titanium pieces are designed to shine bright without the irritation. Tap to explore the collection! #EarCandy #SafePiercings #PiercingGlamzColombia"
• •Facebook Ad Copy: "Tired of piercings that irritate your skin? At Piercing Glamz, your comfort comes first! 🥰 Discover 400+ stunning, hypoallergenic designs, backed by a 1-year guarantee. Shop now and express yourself, beautifully and safely! 👉 [Link to website]"
• •Product Description Snippet: "Fall in love with our 'Luna Moth' belly ring! Crafted from premium surgical steel, this water-resistant beauty is as gentle on your skin as it is on the eyes. Perfect for daily glam or making a statement. Your skin will thank you! 😉"
• •Blog Post Intro Teaser (Social Media): "New to a daith piercing or curious about aftercare? 🤔 Our latest blog post breaks down everything you need to know – from healing tips to styling your new bling! Read more and keep your piercing happy & healthy! #PiercingCare #PiercingTips #PiercingGlamz"