Brand Tone

Customer-centric and informative, with a practical DIY edge in specific channels.

Brand Values

• •Customer Satisfaction
• •Transparency
• •Practicality
• •DIY Solutions (in specific channels)
• •Helpfulness

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone, personality, key messaging points, preferred vocabulary, and 'do's and don'ts.'
• •Maintain simple and direct language in terms of service and policies.
• •Ensure alignment between German DIY solar content and the brand's primary offering.
• •Actively participate in relevant online discussions and forums.
• •Avoid overly complex jargon.

Social Perception

Potentially fragmented, with a need for clearer communication of the brand's primary focus (fashion vs. solar). Aims to be seen as customer-centric and helpful.

Copy Examples

• •Our return policy is designed for your peace of mind.
• •Shipping information can be found on our dedicated shipping page.
• •Need help with your solar panel installation? Check out our DIY guides.
• •We're here to help! Contact our customer support team with any questions.
• •CPSETUNO: Your partner for solar mounting solutions.