Brand Tone

Empowering, conscious, informative, and responsible, with a focus on well-being and positive global impact.

Brand Values

• •Well-being & Harmony
• •Purpose & Positive Impact
• •Authenticity & Nature
• •Empowerment & Self-Expression
• •Social & Environmental Responsibility

Best Practices

• •Emphasize Benefits Beyond Aesthetics: While the jewelry is beautiful, consistently tie it back to the energetic, emotional, or spiritual benefits it's intended to provide, and its positive global impact.
• •Maintain Authenticity and Transparency: Be genuine in your claims about the jewelry's properties and transparent about your social responsibility initiatives.
• •Ensure all communication aligns with the values of digital inclusion and accessibility.
• •Highlight the brand's mission to empower individuals to express unique style while fostering positive global impact in all communications.
• •Focus on creating content that educates the audience about Fengshui, energy stones, and their benefits, reinforcing the informative and guiding aspect of the brand.

Social Perception

The brand aims to be perceived as a responsible and ethical company that provides value to its customers and contributes to a better world. There are credibility concerns stemming from name ambiguity, but direct reviews are generally positive.

Copy Examples

• •Discover jewelry with purpose.
• •Style that gives back.
• •Empower your well-being with our healing jewelry.
• •Balance your energy, transform the world.
• •Wear your values. Support global initiatives.