Brand Tone

Adventurous, Reassuring/Secure, Enthusiastic, Direct/Informative, Community-Oriented

Brand Values

• •Security: Protecting valuable motorcycle assets.
• •Freedom & Adventure: Enabling riders to explore with confidence.
• •Reliability: Providing a dependable tracking solution.
• •Control: Giving owners power over their motorcycle's location and status.
• •Community: Connecting with and supporting fellow motorcycle enthusiasts.

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone, personality traits (e.g., "Rugged Explorer," "Trusted Guardian"), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Prioritize "Adventure" and "Security" Keywords: Consistently weave in terms related to exploration, freedom, protection, and peace of mind to reinforce core values.
• •Speak the Rider's Language: Use terminology and address pain points that are relatable to motorcycle enthusiasts (e.g., "open road," "theft concerns," "bike life").
• •Balance Enthusiasm with Clarity: While being engaging and enthusiastic, especially on social media, ensure that product information remains clear, concise, and easy to understand. Avoid overly technical jargon without explanation.
• •Show, Don't Just Tell, Through User Stories: Leverage user-generated content and testimonials in your copy. Real-life examples of how TigerTrack has helped riders secure their bikes or embark on worry-free adventures are powerful and maintain an authentic, community-focused tone.

Social Perception

Positive (within its community), Niche, Limited Mainstream Awareness

Copy Examples

• •Headline: Your Adventure. Our Watch. Ride Free with TigerTrack. Body: Explore every horizon, conquer every road. With TigerTrack's real-time GPS tracking and instant theft alerts, the only thing you need to worry about is where your next adventure will take you. Secure your passion.
• •Headline: They Can Try. They Won't Succeed. TigerTrack: Ultimate Motorcycle Security. Body: Don't let thieves dictate your ride. TigerTrack GPS gives you 24/7 visibility and control. Get instant alerts, track its every move, and recover your bike faster. Ride more, worry less.
• •Headline: Join the TigerTrack Pack! Share Your Journeys. Body: We love seeing where your TigerTrack takes you! Tag us in your photos @TigerTrackAdventure and use #TigerTrackProtected for a chance to be featured. Every ride is a story. Let's share them.
• •Headline: Lost Signal? Not On Our Watch. Global Coverage for Boundless Adventures. Body: From mountain peaks to coastal highways, TigerTrack keeps you connected. Our advanced GPS technology ensures reliable tracking wherever the road leads. Your bike is always within reach.
• •Headline: Control At Your Fingertips. Peace of Mind On The Road. Body: The TigerTrack app puts you in command. Check your bike's location, set geofences, and receive security notifications, all from your smartphone. It’s more than a tracker; it’s your adventure assurance.