Brand Tone

Enthusiastic, Passionate, Customer-Centric, Helpful, Approachable, Friendly, Transparent, Professional, and Knowledgeable

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Support
• •Performance & Reliability
• •Customization & Personalization
• •Honesty & Transparency
• •Value for Money

Best Practices

• •Lead with Passion and Enthusiasm: Always let your genuine love for PC building and gaming shine through. Use vibrant, energetic language where appropriate, especially when talking about performance and new tech.
• •Prioritize a Customer-First, Helpful Voice: Frame your copy around solving customer problems and fulfilling their needs. Emphasize how you help them achieve their desired gaming or computing experience. Be approachable and ready to answer questions.
• •Maintain Transparency and Honesty: Be open about your processes, components, and even your business journey (like the move to a new shopfront). This builds trust. Don't overpromise; deliver what you say you will.
• •Keep it Relatable and Jargon-Lite (where possible): While you are experts, ensure your communication is understandable to a broad audience, including those new to custom PCs. When technical terms are necessary, consider brief, clear explanations or focus on the benefit to the user (e.g., "highest FPS" is a clear benefit).
• •Inject Personality – Be the Friendly Expert: Don't be afraid to be a little informal and friendly, like the "No. lol." in the FAQ. This makes the brand more human and approachable, reinforcing the positive customer service experiences highlighted in reviews. Balance this with professionalism to underscore your expertise.

Social Perception

Highly Trusted & Recommended, Expert & Reliable Builder, Excellent Customer Service Provider, Growing & Legitimate Business, Engaging & Approachable

Copy Examples

• •Headline: Stop Dreaming, Start Gaming: Your Perfect Custom PC Awaits! Body: Tired of lag and subpar performance? At Lakes Custom Computers, we're as passionate about smooth frame rates and stunning visuals as you are. Chat with our friendly experts, design your rig (or pick a fan favorite!), and get ready to experience gaming the way it's meant to be – all backed by unbeatable Aussie support. Let's build something awesome together!
• •Social Media Post (Image: A sleek, powerful custom build): Text: 🔥 Fresh off the bench! 🔥 This beast, built with love and the finest components, is ready to crush some serious FPS. What games would you play first? Let us know! We're all about crafting YOUR ultimate PC experience, from budget builds to monster rigs. DM us for a free, no-fuss quote! #LakesCustomComputers #GamingPC #CustomBuild #InFPSWeTrust
• •About Us Snippet: Text: We're not just PC builders; we're PC enthusiasts, just like you. Lakes Custom Computers started with a passion for performance and a commitment to awesome customer service. From our workshop in Swansea, NSW, (soon to be a new shopfront!) we meticulously craft each machine, ensuring it’s not just a computer, but YOUR computer. Got questions? Trystan and the team are always here to help!
• •Product Description (for a high-performance build): Text: Unleash the Powerhouse! Engineered for elite gamers and creators, this Lakes Custom Computer build features [Key Spec 1], [Key Spec 2], and [Key Spec 3] for breathtaking speed and flawless performance. We don't just assemble parts; we craft experiences. Expect top-tier build quality, rigorous testing, and the support you need to dominate. Ready for the next level?
• •Repair Services Ad: Text: PC feeling a bit sluggish? Don't sweat it! The friendly tech wizards at Lakes Custom Computers are here to help. From upgrades that'll boost your FPS to diagnosing those pesky issues, we offer honest advice and quality repairs to get you back in the game, fast. Swing by or give us a call – we speak your language!