Brand Tone

Stylish, Accessible, Helpful, and Modern

Brand Values

• •Quality
• •Affordability
• •Style & Modern Design
• •Customer Satisfaction
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Stylish, Accessible, Helpful, Modern), including do's and don'ts, and example phrases. Share this with anyone creating content.
• •Understand Your Audience: Continuously research and understand your target audience in Greece – their aspirations for their homes, their budget considerations, and the language/style that resonates with them. Tailor copy accordingly.
• •Use Consistent Language & Terminology: Whether it's Greek or English (if targeting a wider audience), use consistent terms for product features, promotions, and brand messaging. For example, if "προσιτές τιμές" (affordable prices) is a key message, use it or similar phrasing consistently.
• •Visuals and Text Alignment: Ensure the tone of your copywriting matches the style of your visuals. If your images are modern and stylish, your text should reflect that, avoiding overly formal or outdated language. The current alignment on their Instagram is a good example.
• •Monitor and Adapt: Regularly review your content across all platforms (website, social media, emails) to check for consistency. Pay attention to customer interactions and feedback – if they respond well to a certain style of communication, lean into it. If there's confusion or a negative reaction, reassess and adapt.

Social Perception

The perception is likely that of a modern online Greek retailer for home furnishings, offering trendy and accessible options. The lack of widespread, easily discoverable negative press or reviews is a generally positive sign.

Copy Examples

• •Headline for New Collection: "Dreaming of a Home Refresh? ✨ Discover Our New Collection – Style & Comfort Delivered to Your Doorstep!"
• •Social Media Post (Product Focused): "Create your perfect cozy corner! 🛋️ Our new [Product Name] combines sleek design with ultimate comfort. Shop now and transform your space! #387stores #homedecor #stylishliving #μοdern έπιπλα [modern furniture]"
• •Email Subject Line for Promotion: "Your Dream Home is Closer Than You Think! Up to 20% Off Select Furniture."
• •Website 'About Us' Snippet: "At 387 Stores, we believe everyone deserves a home they love. That's why we offer a curated selection of quality, modern furniture and decor at prices that make sense. Let us help you build your happy place. 🏡"
• •Instagram Caption for a Styled Room: "Bringing those Pinterest #homegoals to life! 😍 Get inspired with our latest arrivals and find everything you need to express your unique style. Tap to shop the look! #387stores #interiordesign #διακοσμηση #σπιτι [home]"