Brand Tone

Helpful & Instructional, Enthusiastic & Knowledgeable, Accessible & Friendly, Quality-Focused, Transformative & Inspiring

Brand Values

• •Quality: Offering "renowned product quality" through the official d-c-fix® brand.
• •Empowerment: Providing customers with the products and knowledge to "DIY" their home improvements.
• •Customer Support: Committing to an "enthusiastic and knowledgeable custom service team".
• •Value/Affordability: Presenting vinyl wraps as a budget-friendly way to update kitchens and furniture compared to full replacements.
• •Specialization/Dedication: Being the "only d-c-fix only dedicated store in the UK".

Best Practices

• •Focus on the "How-To" and Empowerment: Always aim to provide solutions and instill confidence in the customer's ability to use the product successfully. Use encouraging and supportive language.
• •Highlight Product Benefits (Transformation, Affordability, Ease): Consistently communicate how the products can easily and affordably transform spaces, making DIY accessible.
• •Maintain an Enthusiastic and Passionate Voice: Let your passion for DIY and the d-c-fix® product shine through. Use positive and engaging words. Reflect the "enthusiastic and knowledgeable" team.
• •Emphasize Quality and Authenticity: Regularly mention the d-c-fix® brand and your status as an authorized dealer to build trust and assure customers of product quality.
• •Be Approachable and Friendly: Use clear, simple language, avoiding overly technical jargon. Imagine you're offering friendly advice to someone embarking on their first DIY project.

Social Perception

Customers generally perceive the d-c-fix® products (which dcWrap specializes in) as a good solution for DIY makeovers, capable of transforming tired furniture and kitchen units. dcWrap itself, as the "dedicated d-c-fix store," is likely perceived as a specialist supplier, a go-to source for this particular brand of vinyl wrap in the UK.

Copy Examples

• •Headline: Refresh Your Kitchen on a Budget! ✨ Body: Tired of your outdated kitchen but not ready for a full remodel? Discover the magic of d-c-fix® vinyl wraps! Our easy-to-apply films give your worktops and cupboards a stunning new look in hours. As the UK's dedicated d-c-fix® store, we're here to help you DIY your dream space!
• •Headline: Your Furniture's Second Chance Starts Here. Body: Don't ditch that old table – transform it! With our premium d-c-fix® vinyl wraps, upcycling furniture is simple, fun, and incredibly rewarding. From classic woodgrains to modern mattes, find your perfect finish at dcWrap and give your pieces a new lease of life.
• •Headline: Stuck on How to Start? We've Got You Covered! Body: New to vinyl wrapping? No worries! Our friendly team at dcWrap is passionate about helping you succeed. Check out our easy-to-follow 'how-to' videos and explore a huge range of d-c-fix® designs. Quality you can trust, support you can count on.
• •Headline: The Secret to a Speedy Style Update? d-c-fix® from dcWrap! Body: Craving a fresh look for your home without the fuss? Peel, stick, and admire! dcWrap brings you Europe's #1 DIY furniture wrap, d-c-fix®, delivering endless design possibilities straight to your door. What will you transform today?
• •Headline: Why dcWrap? Because Quality & Support Matter. Body: When it comes to your home, choose the best. As authorised UK agents for d-c-fix®, we guarantee genuine product quality. Plus, our enthusiastic team is always ready with advice to ensure your DIY project is a stunning success. Shop with confidence at dcWrap.