Brand Tone

Elegant, Sophisticated, Aspirational, Appreciative of Craftsmanship, Customer-Focused (Positive Reinforcement)

Brand Values

• •Luxury & Elegance
• •Quality & Craftsmanship
• •Unique Design
• •Home Transformation
• •Ethical Sourcing
• •Australian Owned

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., elegant, aspirational, sophisticated, appreciative of craftsmanship), preferred vocabulary (e.g., "bespoke," "curated," "artefact," "immaculate," "exquisite"), and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Show, Don't Just Tell": Instead of simply saying a product is "luxurious," describe the intricate details, the feel of the materials, and the way it transforms a space. For example, "Meticulously handcrafted with intricate bone inlay, this immaculate piece adds a touch of artistry to any space..."
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is harmonious.
• •Speak to Aspiration and Emotion: Connect with the customer's desire for a beautiful and elevated living space. Use language that evokes feelings of pride, comfort, and sophisticated indulgence. For example, "Transform your space with style and warmth."
• •Regularly Review and Refine: Periodically audit your copy across all platforms to ensure it still accurately reflects the brand's values and resonates with the target audience. Customer feedback can also provide insights into how the tone is being perceived.

Social Perception

Positive Customer Feedback, Appreciation for Aesthetics, Trusted for Quality

Copy Examples

• •Introducing the Serenity Collection: where timeless artistry meets contemporary elegance. Each bone inlay tray is meticulously handcrafted to bring a touch of bespoke luxury to your most cherished spaces. Discover the art of refined living.
• •Elegance, encapsulated. Our new mother of pearl decorative box is more than storage; it's a statement of sophisticated taste and exquisite craftsmanship. Elevate your vanity or coffee table with this immaculate treasure. #DcorLuxury #HandmadeHome #LuxuryDecor
• •Indulge in Exquisite Design: Curated Decor Savings Await You.
• •Sculpted Radiance. Explore our new Metallic Decor collection and infuse your home with a warm, luxurious glow. Perfect for creating an ambiance of modern sophistication.
• •A masterpiece of artisanal skill, this handcrafted vase is designed not just to hold flowers, but to transform your environment. Its unique silhouette and luxurious finish promise to be a captivating focal point in any room, embodying the essence of Dcor elegance.